Welcome to Sports Facility Expert – your one-stop shop for building, running and growing your sports facility
Critical Steps for a Reopening Event
Many high schools and leagues may have cancelled or delayed their seasons, but the game must go on for sports facilities. What steps have you taken to raise awareness — either of your opening event or your grand reopening event?
The best way to get the word out is to throw a party! A grand reopening event is great publicity for your business.
Scheduling Tips for Managing Cancellations
COVID-19 has led to questions about fall outdoor sports, and indoor recreation is certainly precarious. Fall sports and fall and winter indoor activities could face modifications, delays, or even complete cancellations. It is important to know best practices to managing cancellations.
Here are some planning tips to make sure your facility remains as profitable as possible in the coming months.
Sports Performance Facilities Integrate Tech and Data
Owning an indoor sports facility can be a great option if you’re looking for more control over when you can offer your services. Sports performance athletic training and practice can continue in a safe and comfortable space, at a time that is convenient for your clients. They are not restricted by the whims of mother […]
CEO Roundtable: Growing Facility Membership
In June, eSoft Planner hosted a CEO roundtable with sports facility leaders from across the nation. As the world learns to adjust to a COVID-19 world, some of our customers share their insights into how they’ve changed their business to operate in the new normal. Here are the key takeaways from our roundtable discussion on growing facility membership.
Sports Facilities After Coronavirus: Tips for the New Norm
Over the past few months, many Americans have heard news about the potential spread of the coronavirus at gyms and sports facilities. Managing your sports facility after coronavirus is important.
Here are some tips to help communicate the value provided by your sports facility.
Save time with Swim Club Management Software
Save Time and Increase Revenue with Swim Club Management Software Time is of the essence — especially for swim clubs. Every year they must reevaluate how to arrange their pool schedules to stay competitive in a constantly changing industry. Most clubs dedicate their space to two activities — swim lessons and open swim. Some choose […]
Using Your Sports Facility to Make a Positive Community Impact
Over the past several years, youth sports have become increasingly competitive. The negativity surrounding youth sports makes headlines every year.
But your sports facility shouldn’t be a part of the problem. A sports facility can have a positive community impact. Encouraging players from all skill levels to come together under one, unified passion for athletics.
Three Things to Protect Your Sports Facility from Sports Injury Incidents
Some sports injuries cannot be avoided. Still, many of these injuries can be prevented. Broken bones and twisted ankles can come from a variety of issues. Some of them your facility can work to prevent.
Here are the three things that every sports facility can do to be prepared for sports facility injuries.
COVID-19 Sports Facility Operations
Operating a sports facility during these uncertain times is challenging. It can be difficult to navigate the continuously updated list of community rules and guidelines.
In recent days, we have heard from several facilities about how they are continuing to engage with their customers and create a positive experience in an unsettling time. Here are a few creative solutions.
Budget Swim Club Advertising Tactics
Advertising is one of the most important investments for swim clubs to improve the membership revenue channel, but small advertising budgets prevent many higher-priced options from being within reach. Luckily, there are many swim club advertising options that fit any swim club budget.
Starting a Sports Business with eSoft Planner
Compound Sports: How One of Our Clients Started His Sports Business from Scratch with eSoft Planner Back in 2015, Jeff Stamler had some big ambitions. He wanted to open his own baseball, softball and fitness training sports facility, but he wanted it to have more. A Compound Sports implementation team member recommended a Parisi Speed […]
4 Ways to Boost Pro Shop Revenue
The families who come to your academy for sports training also need to buy sports equipment semi-regularly.
Why shouldn’t they buy it from you, conveniently while they’re at your facility?
If your pro shop isn’t making as much money as you’d like, here a few tips on how to run a pro shop that’s profitable by optimizing your sales.
What Equipment Do I Need For My Sports Facility Start-Up?
If finding and paying for a great location is the biggest issue facing new sports facility owners, the next biggest hurdle is finding and paying for the equipment for that facility.
Here’s How to Successfully Market your Sports Facility with Camps
The best sports facility owners do more than just market their services with mailers, online strategy and signs and flyers inside their facilities.
If you’re interested in learning how to take a more hands-on approach in marketing your sports facility face-to-face in your community, here are some steps to consider.
How to Move Your Clients from “Should” to “Will” for Their Fitness Goals
It’s really difficult to change eating habits and fitness habits. Getting our clients to make lasting change is key to our own business success.
The fact is that many of our clients can’t or won’t take the steps required to make healthy changes without someone encouraging them and holding them accountable.
An Unconventional Cure for Empty Daytime Hours: Preschool Programming
It’s not especially tough to fill our sports academies when kids are out of school. But during school hours, most of our facilities are sitting practically empty.
There’s one type of revenue source that we haven’t discussed yet. It may be a great strategy to fill many of your slow daytime hours: Hosting sports themed preschool activities.
Top Posts of 2017
As the year comes to a close, I always like to look back and reflect on the things we covered throughout the year on the blog. I look in Google Analytics to see which posts got the most visits, then list them again for anyone who may not have had a chance to read them […]
A New Real Estate Option for Your Sports Facility
Finding and paying for the right space can be difficult. Big, open indoor spaces tend to cost a lot of money. Sports facility owners also face big energy bills and the costs of maintenance.
So, I was interested to read some trend pieces that explain how it may actually be getting easier for fitness businesses to score prime real estate.
Your Sports Facility’s Plan for Inclement Winter Weather
Have you ever driven through the cold and snow for an appointment, only to get there and realize that the appointment had been cancelled? It’s infuriating, right? Unfortunately, it tends to happen a few times every winter at sports facilities located in the snowier parts of the country. This type of miscommunication costs much more […]
Understanding Your Sports Facility’s Sales Funnel
The most valuable services at your sports facility usually require a big investment from your clients. And big investments aren’t made on a whim. People might sign up for a one-off camp or even a birthday party without much deliberation, but that’s not the case for long-term memberships and training packages. These bigger products are […]
Tips for Photography at Your Sports Facility
Images are a huge part of your sports facility’s marketing. Unfortunately, I see SO many bad photos in sports facility marketing.
Lack of natural light and always-moving athletes make it pretty tricky to get a clear shot without some serious equipment and expertise.
However, there are ways to get great photos. Here are some ways that have worked for me and other facilities.