Welcome to Sports Facility Expert – your one-stop shop for building, running and growing your sports facility

Manage a Sports Facility: Insights for Ownership & Growth
Are you considering opening/ managing a sports facility? If so, you’re about to embark on one of the most rewarding journeys of your life. You’ll be able to share your passion and vision with others and while they find their own path towards personal/athletic growth. No matter your scope or overall goals, this guide will provide you with insights and steps for successfully opening and growing any type of sports facility.

Sports Facility Consulting – Your One-Stop Shop for Owning a Successful Training Facility
Owning a business, especially a small business like a sports facility has its challenges. Whether you are starting from the ground up or purchasing and taking over a business, there is a learning curve. That’s why sports facility consulting is so beneficial. Just like with many other career paths, having an experienced industry professional to […]

Sports Facilities are Evolving
Facility Spotlight: Elite Sports Academy Here is the reality of a sports facility, specifically baseball and softball facilities: in the winter they are overflowing with athletes looking to refine skills and get in some reps in the off-season. But, in the summer… crickets. So Elite Sports Academy got creative and covered their facility’s turf with […]

Sports Facility Trainer Series (Part 2): Developing Trainers to Sell
From part one of this series, you learned to hire staff that sells themselves through skill and client relationships. However, developing your sports facility trainer to sell is next. Most trainers are hesitant with this responsibility, especially if you pose it as “sales.” Here are the steps to take to make trainers comfortable and effective when selling your facility offerings.

Sports Facility Trainer Series (Part 1): Evaluating and Hiring Trainers for Your Sports Facility
What separates your sports facility from your competitors is one thing – your trainers. They are the backbone of every program and revenue channel in your facility. Evaluating and hiring trainers for your sports facility is vital to success. Hiring trainers is different from any other interview process. Here are a few things to consider and prepare for once you are ready to add to your staff.

A Low-Level Strength Program Has a Place in Your Facility
Strength is an essential asset for every athlete, no matter what the sport. It boosts performance while also preventing injury. However, not all athletes get the proper introduction to strength training and weightlifting, making injuries more common. To combat this, we recommend that you introduce a low-level strength program into your facility…ASAP.

Small Group Training Management for Youth Gives Essential Extra Reps
For the younger athletes, private lessons can be effective if parents are willing to pay the price for them. However, at such a young age, most families opt out. They realize that only one lesson a week isn’t enough to grow their child’s skills. While more lessons are not financially feasible, the small group training […]

Spring Facility Promotions to Plan Now
While your facilities are full and business is booming, it’s important that you think of the future. Right now, you need to be preparing revenue-building spring facility promotions. These can take your facility to the next level, even in the slow season. Planning and promoting three months in advance is a perfect way to stay one step ahead.

Sports Facility Memberships Sell with Evaluations & Assessments
Fitness and skills assessments are imperative for new memberships in training and sports facilities. As a result, evaluations and assessments give a starting point. Each member can track improvement from there. It allows them to fully understand their strengths and weaknesses. With this in mind, they can target those weaknesses and train hard for their […]

Critical Steps for a Reopening Event
Many high schools and leagues may have cancelled or delayed their seasons, but the game must go on for sports facilities. What steps have you taken to raise awareness — either of your opening event or your grand reopening event?
The best way to get the word out is to throw a party! A grand reopening event is great publicity for your business.

Scheduling Tips for Managing Cancellations
COVID-19 has led to questions about fall outdoor sports, and indoor recreation is certainly precarious. Fall sports and fall and winter indoor activities could face modifications, delays, or even complete cancellations. It is important to know best practices to managing cancellations.
Here are some planning tips to make sure your facility remains as profitable as possible in the coming months.

Sports Performance Facilities Integrate Tech and Data
Owning an indoor sports facility can be a great option if you’re looking for more control over when you can offer your services. Sports performance athletic training and practice can continue in a safe and comfortable space, at a time that is convenient for your clients. They are not restricted by the whims of mother […]

CEO Roundtable: Growing Facility Membership
In June, eSoft Planner hosted a CEO roundtable with sports facility leaders from across the nation. As the world learns to adjust to a COVID-19 world, some of our customers share their insights into how they’ve changed their business to operate in the new normal. Here are the key takeaways from our roundtable discussion on growing facility membership.

Sports Facilities After Coronavirus: Tips for the New Norm
Over the past few months, many Americans have heard news about the potential spread of the coronavirus at gyms and sports facilities. Managing your sports facility after coronavirus is important.
Here are some tips to help communicate the value provided by your sports facility.

Save time with Swim Club Management Software
Time is of the essence — especially for swim clubs. Every year they must reevaluate how to arrange their pool schedules to stay competitive in a constantly changing industry.
It is important for swim clubs to be able to quickly and efficiently manage access control if they want to expand their programming.

Using Your Sports Facility to Make a Positive Community Impact
Over the past several years, youth sports have become increasingly competitive. The negativity surrounding youth sports makes headlines every year.
But your sports facility shouldn’t be a part of the problem. A sports facility can have a positive community impact. Encouraging players from all skill levels to come together under one, unified passion for athletics.

Three Things to Protect Your Sports Facility from Sports Injury Incidents
Some sports injuries cannot be avoided. Still, many of these injuries can be prevented. Broken bones and twisted ankles can come from a variety of issues. Some of them your facility can work to prevent.
Here are the three things that every sports facility can do to be prepared for sports facility injuries.

COVID-19 Sports Facility Operations
Operating a sports facility during these uncertain times is challenging. It can be difficult to navigate the continuously updated list of community rules and guidelines.
In recent days, we have heard from several facilities about how they are continuing to engage with their customers and create a positive experience in an unsettling time. Here are a few creative solutions.

Budget Swim Club Advertising Tactics
Advertising is one of the most important investments for swim clubs to improve the membership revenue channel, but small advertising budgets prevent many higher-priced options from being within reach. Luckily, there are many swim club advertising options that fit any swim club budget.

Starting a Sports Business with eSoft Planner
Compound Sports: How One of Our Clients Started His Sports Business from Scratch with eSoft Planner Back in 2015, Jeff Stamler had some big ambitions. He wanted to open his own baseball, softball and fitness training sports facility, but he wanted it to have more. A Compound Sports implementation team member recommended a Parisi Speed […]

4 Ways to Boost Pro Shop Revenue
The families who come to your academy for sports training also need to buy sports equipment semi-regularly.
Why shouldn’t they buy it from you, conveniently while they’re at your facility?
If your pro shop isn’t making as much money as you’d like, here a few tips on how to run a pro shop that’s profitable by optimizing your sales.