Marketing for sports academies, facilities and complexes is absolutely essential to your business survival.
Most sports academy owners get more excited about their programming and their mission than they do the marketing. We all hope that we can offer such an exceptional product that new clients will come running in the door via word-of-mouth and referrals. Unfortunately, a good product rarely sells itself. A good marketing plan for sports academies and plenty of focus on the numbers is required to keep your cash flow healthy.
Here are some starting points for your business marketing:
Creating a 12-Month Plan
Reaching 6-8 Customer Touch Points
Tracking Client Interests and Prospect Data
Facebook and Social Media
Search Engine Optimization
Want more specific marketing tactics for sports facilities? Here ya go:
Simple marketing with T-shirts
Tracking and posting facility records
Recognize community heroes
Free lessons / Evaluations / Free trials
Black Friday / Holiday Marketing
Marketing Through Your Staff / Telephone Etiquette
Hosting Off-Site Camps
Want even more? Click here for a complete list of Sports Facility Expert Marketing articles.