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Marketing for sports academies, facilities and complexes is absolutely essential to your business survival.

Most sports academy owners get more excited about their programming and their mission than they do the marketing. We all hope that we can offer such an exceptional product that new clients will come running in the door via word-of-mouth and referrals. Unfortunately, a good product rarely sells itself. A good marketing plan for sports academies and plenty of focus on the numbers is required to keep your cash flow healthy.

Here are some starting points for your business marketing:

Creating a 12-Month Plan

Reaching 6-8 Customer Touch Points

Tracking Client Interests and Prospect Data

Facebook and Social Media

Search Engine Optimization

Email Marketing

Want more specific marketing tactics for sports facilities? Here ya go:

Simple marketing with T-shirts

Tracking and posting facility records

Player spotlights

Recognize community heroes

Free lessons / Evaluations / Free trials

Black Friday / Holiday Marketing

Marketing Through Your Staff / Telephone Etiquette

Hosting Off-Site Camps

VIP Memberships

Custom Packages

Want even more? Click here for a complete list of Sports Facility Expert Marketing articles.