Sports Facility Revenue Generator and Programming Idea: Soccer Memberships
Along with selling custom sports training packages for individual clients’ specific sports-related goals, your facility should also be promoting sports-specific monthly memberships.
Ongoing memberships provide a dependable source of revenue for your sports facility and provide your clients with a convenient, consistent training option.
I’ve already mentioned how DNA Sports Center‘s hitting memberships are an ideal model for batting cage facilities, and promoting the long-term hitting memberships (6-months is a popular option) with reduced prices helped us ensure consistent revenue through our slow season.
We are following up on the success of our hitting memberships with Elite Soccer Training Memberships for our avid soccer players. The Elite Soccer Training Membership we’ve created is unique to the Cincinnati area. The classes are semi-private (six players max) and are led by experienced and energetic soccer trainers that use drills and games regularly employed by college-level players to train and improve technique. We believe that this combination of repeated, semi-private training will help any soccer player reach peak performance.
We are also offering a premium Elite Soccer Training Membership that will include access to any of DNA’s sports performance classes in addition to access to the sports-specific soccer classes.
(As always, eSoft Planner scheduling software is used to sell the memberships and implement and automate all of these benefits).
For those who would like an idea of what our Elite Soccer Training Membership membership offers, the following classes are available for three different skill levels.
Passing and Receiving/Turning Class
This class teaches the fundamental techniques of passing, turning and receiving the ball with all surfaces of the foot. Passing and receiving is one of the most important skills in the game of soccer. In this class, athletes work on their first touch with the ball on the ground and in the air, different ways to turn with the ball, and the correct passing technique, as well as the reasoning behind using different surfaces for passing and receiving.
Dribbling and Shielding Class (Moves in 1 v 1 & 2 v 2 Situations)
In this class, players learn the proper mechanics of dribbling using the inside, outside, instep and sole of the foot. Players will also learn how to run top speed with the ball and change direction, while keeping the ball under control. They will also learn shielding, an important skill needed to retain the ball under high pressure.
Juggling and Heading Class
This class teaches the proper techniques associated with the different methods of heading the ball. Players learn to keep their eyes on the ball and head it in various scenarios, such as for clearing, scoring, defending and possession.
In this class, players learn the fundamental technique to a power shot and finesse shot through a variety of drills and games for all skill levels.
If you have any questions about how you can make scheduling at your facility more efficient, I’d be happy to set up a consultation session with you. Give me a call at (513) 791-4940.