Along with selling custom sports training packages for individual clients’ specific sports-related goals, your facility should also be promoting sports-specific monthly memberships. Ongoing memberships provide a dependable source of revenue for your sports facility and provide your clients with a convenient, consistent training option. I’ve already mentioned how DNA Sports Center‘s hitting memberships are an […]
Batting cages are a central feature in my own sports facility and in many of my clients’ facilities, so I know how just how tough it is to keep profits up when the spring hits. Having a 12-month marketing plan for your sports facility can help prevent the slow season‘s revenue dip, but it’s not enough to just have a plan; […]
Last week, I explained how important fitness / skills assessments are to keeping your sports facility customers happy and your employees accountable. Now I will explain why you should charge for these assessments, and how they can be an “ace in the hole” when you sell sports facility memberships. Many sports facility owners and managers shy […]
One of my clients just had his highest grossing September of all of the seven years he has been in business. Interestingly, it was more than double his previous revenue record for September. And the best part: He and his staff didn’t even do any extra work to hit that record. In fact, he’s attributing […]
There are plenty of potential customers out there who don’t care much about the price you charge them for your services. And although they typically don’t make up a majority of your customers, they’re worth paying attention to. You’ve probably already come across a few of these customers, especially if you have an affluent target […]
Enticing your customers to sign up for sports facility memberships usually involves pointing out its financial perks, and perhaps throwing in additional time-sensitive offers. However, there should be much more to being a member at your sports facility. Members should also get first priority and special privileges at every possible opportunity. The relationships you establish […]