One of my clients just had his highest grossing September of all of the seven years he has been in business. Interestingly, it was more than double his previous revenue record for September. And the best part: He and his staff didn’t even do any extra work to hit that record. In fact, he’s attributing the increase in revenue to a change in the way he structures his memberships and pricing.
Jamie Sheetz, a part owner of three Balls-n-Strikes baseball facilities in southwest Missouri, recently launched eSoft Planner online scheduling software at one of his locations. As he set up the software, he paid special attention to subtle marketing advantages that his new system allowed him to put in place.
As he created his memberships, he made sure that he allotted special privileges to his VIP members. Privileges included being able to schedule lessons farther in advance than other clients and getting the first chance to register for camps and clinics. It also included discounts on baseball lessons. Many of his clients have jumped at the chance to get those special advantages and have purchased VIP memberships for an additional monthly cost.
So, although it didn’t cost Jamie any extra time or resources to allow those VIP customers special access, he is able to generate extra income because of it. And, since the memberships are open ended and re-bill automatically unless there’s a cancellation, he can potentially make that extra income steadily every month.
eSoft Planner helped Jamie put his membership plan into action by allowing him to completely automate the membership purchasing processes. His clients can purchase memberships anytime for themselves online. In addition, their benefits are distributed automatically as they schedule and shop.
Jamie’s work is a great example of how sports facilities should creatively market their services toward various client groups and take advantage of marketing features built into baseball facility scheduling software. If you could also use some passive income for your baseball facility, fill out a Demo Request for eSoft Planner!
From the Balls-n-Strikes web site: Balls-n-Strikes is the premiere indoor baseball and softball training company in the United States. Through private instruction, camps, small group classes, and one-day clinics, our staff continues to provide players of all ages with the fundamentals necessary to develop their skills in state of the art training facilities like none other. Our goal is that every individual in our programs has a great experience, learns the proper training to enhance their playing skills, and meets instructors and friends along the way.
For more information on Balls-N-Strikes: Balls-N-Strikes Springfield 417-866-8200
For more information on eSoft Planner: (513) 791-4940
To learn more about how to improve your facility, book a free consultation with our experts.