One of the fastest-growing industries that I’ve experienced working with is the golf simulator market. I’ve seen everything from large businesses built in shopping centers to small family/individually owned facilities. Interestingly, the National Golf Foundation estimated over 6.2 million Americans used a golf simulator within the past year, up 73% since before the pandemic. One common thing these new business owners lack is a well-thought-out golf simulator business plan.
Building a golf simulator business plan can seem like a daunting task, but it can be very beneficial. With a well-thought-out business plan, you can get funding, predict the timeline for your return on investment, and strategize your business’ growth. Below, I lay out a few different plans for starting a golf simulator business.
A Golf Simulator Business Plan
A business plan for a golf simulator facility can involve a lot of different areas, from rentals and lessons to retail. Some parts may require being more hands-on than others, so keep that in mind when creating your business plan.
The most common are rentals of bays with peak pricing, as well as adding memberships and access control. It involves a low level of overhead and can be a great investment, with the right location.
You can offer instructors to rent the facility to do lessons. With scheduling software, you can let clients book their lessons right there in the system. Some can even offer club fittings, if you can find the right person to do so.
Some golf simulator businesses offer limited retail, such as a small amount of food and beverages. Alcohol is an option, as it is very profitable. However, this type of retail requires a more hands-on type of golf facility.
There are many types of commercial grade simulators that you can buy for your facility. Read this blog post to find out more about purchasing one.
Golf simulators are a growing field in the sports facility world. Creating a golf simulator business plan can be an important step in improving your facility and getting more clients into your facility. For more tips on how to improve your facility, book a free 15-minute consultation with our experts.