You need to keep your space full for as many hours of the week as possible. That’s one of the pillars of running a profitable sports facility. And for many boutique-type sports academies, it’s easy enough to do during after-school hours and weekend days. What’s left is to fill in the gaps — such as […]
When I opened DNA Sports Center, I never expected birthday parties to be a big source of revenue for us. I knew there were a lot of places in town that were already marketing hard for birthday party business, and I wasn’t interested in competing in an area that we might not dominate. Well, I […]
Most of the programming at sports facilities tends to be for school-aged kids, because that age group is typically the most active in sports. However, as I mentioned in another post about sports facility fitness programs for adults, it’s important to offer diverse programming so your facility stays busy all day and year long. One […]
Looking for a new programming idea that will make your business more money and help your clients achieve their athletic goals? One of my eSoft Planner baseball academy clients recently did just that: They created a baseball training program that consists of four weeks of hitting instruction, two weeks of fielding instruction and two weeks of pitching instruction, […]
Along with selling custom sports training packages for individual clients’ specific sports-related goals, your facility should also be promoting sports-specific monthly memberships. Ongoing memberships provide a dependable source of revenue for your sports facility and provide your clients with a convenient, consistent training option. I’ve already mentioned how DNA Sports Center‘s hitting memberships are an […]
Developing relationships with local sports coaches can help bring many new athletes into your facility. If the coach decides to bring their entire team into your facility on a regular basis for practice, those athletes will often decide to come back for additional training on their own. However, just making a positive first contact with […]