Pickleball is rapidly growing as a sport. Given how inclusive it is for people of all ages and skill sets, adding it to your facility business plan can help your facility grow and bring in wider audiences. Learn more about how to create a pickleball business plan with alternative ways to create revenue for your facility.
How to Improve Your Facility Efficiency and Revenue
First, rent out your space. It is as simple as it sounds – “if you build it, they will come.” Outdoor courts will obviously have more competition with the free parks and recreation centers. However, with the sport growing so rapidly, more people often want to play than courts available.
Consider renting out outdoor courts by the hour for anywhere from $20-$30/hour. For indoor courts, these are your premium courts and should be reserved first for leagues, lessons, or camps. Therefore, we can charge a little more ($30-$40/hour), as they are more reliable with weather conditions. Hint – consider offering memberships that charge low monthly fees for access to renting the premium courts.
Second, run leagues. Consider 6-8 week long league sessions. The shorter the league, the less commitment the players have to make. That is very attractive to the less competitive and the majority of pickleball players who are “let’s give it a try” types of players. The goal is for them to enjoy it and keep coming back!
Third, offer lessons/clinics. This definitely depends on the availability of an instructor that can provide a high value and fun type of class for the players that are new to pickleball. We often see beginner lessons as a good environment to do group sessions. Players not only get to learn the sport and become better but also build a sense of community with other new pickleballers.
Marketing & Merchandising
Lastly, consider marketing and merchandising. Everyone is looking for a deal or discount out there, so why not offer a high-perspective value package or membership program? Think about a package that offers a discount for purchasing multiple court rentals upfront – this will help increase your cash flow and get customers to commit all while having them think they are getting a great deal.
Membership-wise, think about what discounts and benefits you might be able to offer them. Maybe it even includes the registration fee for one of your leagues! The value to you, of course, is consistent recurring revenue, which every business loves. Treat your members like True VIPs, and they will help your membership grow through word of mouth when they see/experience the value of being a member at your facility.
With the growth of pickleball happening in the United States, adding it to your facility will help your facility attract new customers and grow as a business. Consider reaching out to our experts for help adding a pickleball business plan for your facility.