Strength is an essential asset for every athlete, no matter what the sport. It boosts performance while also preventing injury. However, not all athletes get the proper introduction to strength training and weightlifting, making injuries more common. To combat this, we recommend that you introduce a low-level strength program into your facility…ASAP.
The goal is to target these strength classes at the middle school athletes preparing to enter their high school sports. In the high school weight room, the certified instructor to student-athlete ratio is at least 1:20, and that is for those small teamed sports. An average high school football program could have over 50 athletes and only one trained instructor overseeing their lifts.
Here are some things to know to get your Intro Strength Training Program up and running. We also have tips on adding a full strength training program.
The Dynamics of a Low-Level Strength Program
To keep these classes safe and instructional, each class should have no more than 6-8 student-athletes per instructor depending on your instructor’s qualifications. The advantage of these programs is the flexibility in your business model. You can create packages, memberships, and even charge class-to-class. While the goal is to get these athletes stronger, the priority is to get them there with safe form and proper supervision. Keep this in mind when structuring the classes, selecting instructors, and building the workouts.
How to Sell It
Any proactive parent looking to see their child safely succeed in the sport they love will be sold on this class. Here are the key takeaways for any promotional material or sales pitch:
- Ahead of competition in the weight room
- Will blow coaches and strength coaches away with form and strength
- Will perform at high quality with strength built from the classes
- Prevents injury in lifting and during games and practices
Get Your Instructors on Board
Many instructors might be hesitant to choose these programs over private training, but these semi-private classes have their advantages. To begin, these are great options for the newer instructors looking for a way to build their book of business. If money is their concern, remind instructors that these are guaranteed sessions throughout the week that remain more consistent in the off-season for the facilities. Also, it is a great way for them to build relationships that may lead to private instruction in the future.
Finally, if they are still not on board, a revenue share is a great opportunity for one instructor to take responsibility for the program and receive a percentage of the profit.
Managing Your Strength Program
No matter what payment method or format you choose, online management of sign-ups, payments, and space availability is all necessary to reduce administration costs and headaches. Facility management software, like eSoft Planner, is a key player in making your program a success.
Find out how easy it is to add your strength training program and more into a management software and focus on what you love: making athletes stronger and better. Schedule a demo here.