Tips for marketing your sports facility.
The best sports facility owners do more than just market their services with mailers, online strategy and signs and flyers inside their facilities. They and their staff also physically go out into their communities — and beyond — to show future clients what professional services they can expect to receive at their sports facilities. Brad […]
As the year comes to a close, I always like to look back and reflect on the things we covered throughout the year on the blog. I look in Google Analytics to see which posts got the most visits, then list them again for anyone who may not have had a chance to read them […]
The most valuable services at your sports facility usually require a big investment from your clients. And big investments aren’t made on a whim. People might sign up for a one-off camp or even a birthday party without much deliberation, but that’s not the case for long-term memberships and training packages. These bigger products are […]
Images are a huge part of your sports facility’s marketing. They draw the reader in and project the energy of your brand in a way that words alone cannot. In the case of my facility, where families weren’t really sure what speed and agility training were, photos of athletes flipping tires and running through their […]
As your sports academy transitions from busy season to slow season and back again, your daily needs and to-do lists change a lot. Creating seasonal sports marketing and staying ahead of it will be a necessity. It’s tough enough to manage cash flow throughout those changes, and keeping up marketing efforts can be even harder– […]
You need to keep your space full for as many hours of the week as possible. That’s one of the pillars of running a profitable sports facility. And for many boutique-type sports academies, it’s easy enough to do during after-school hours and weekend days. What’s left is to fill in the gaps — such as […]