As the year comes to a close, I always like to look back and reflect on the things we covered throughout the year on the blog. I look in Google Analytics to see which posts got the most visits, then list them again for anyone who may not have had a chance to read them […]
Sports Facility Marketing
Tips for marketing your sports facility.
The most valuable services at your sports facility usually require a big investment from your clients. And big investments aren’t made on a whim. People might sign up for a one-off camp or even a birthday party without much deliberation, but that’s not the case for long-term memberships and training packages. These bigger products are […]
Images are a huge part of your sports facility’s marketing. They draw the reader in and project the energy of your brand in a way that words alone cannot. In the case of my facility, where families weren’t really sure what speed and agility training were, photos of athletes flipping tires and running through their […]
As your sports academy transitions from busy season to slow season and back again, your daily needs and to-do lists change a lot. It’s tough enough to manage cash flow throughout those changes, and keeping up marketing efforts can be even harder– especially for a facility with no dedicated marketing staff. I’ve long advocated 12-month […]
You need to keep your space full for as many hours of the week as possible. That’s one of the pillars of running a profitable sports facility. And for many boutique-type sports academies, it’s easy enough to do during after-school hours and weekend days. What’s left is to fill in the gaps — such as […]
We sports facility owners are always looking for ways to boost our profits. So if local businesses partner with us by sponsoring our teams, players or programs, it can be a big win. There many ways to structure sponsorship packages successfully. However, there are also lots of ways to let sponsorships distract from your mission […]