Images are a huge part of your sports facility’s marketing. They draw the reader in and project the energy of your brand in a way that words alone cannot. In the case of my facility, where families weren’t really sure what speed and agility training were, photos of athletes flipping tires and running through their […]
Sports Facility Marketing
Tips for marketing your sports facility.
As your sports academy transitions from busy season to slow season and back again, your daily needs and to-do lists change a lot. Creating seasonal sports marketing and staying ahead of it will be a necessity. It’s tough enough to manage cash flow throughout those changes, and keeping up marketing efforts can be even harder– […]
You need to keep your space full for as many hours of the week as possible. That’s one of the pillars of running a profitable sports facility. And for many boutique-type sports academies, it’s easy enough to do during after-school hours and weekend days. What’s left is to fill in the gaps — such as […]
We sports facility owners are always looking for ways to boost our profits. So if local businesses partner with us by sponsoring our teams, players or programs, it can be a big win. There many ways to structure sponsorship packages successfully. However, there are also lots of ways to let sponsorships distract from your mission […]
Introduction When it comes to creating sports academy programming, we often get it backwards. First, we get excited about a new technique or idea to help our athletes. Then, we try to convince our customers how cool it is. We should start by focusing on our customers’ problems instead. When we package programs as tailored […]
5 Simple Things to Try at Your Sports Academy Many sports facilities stick to the basics when it comes to marketing. We’re often small businesses who handle marketing ourselves, and we have a lot of other work to do. However, even an extra 20 minutes improving your description of a camp, membership, or new instructor […]