We all wish we had more time to spend on efforts for marketing our sports facilities. But even if you’ve fallen behind on your annual marketing plan, there’s one tactic you can implement this week if you haven’t done so already: establishing facility-wide records. Even if you’ve just opened your doors, you can start the tradition of memorializing the […]
As I’ve mentioned before, social media should play a big role in your sports facility’s marketing plan. However, owners of smaller facilities might still wonder if staying up to date on social media is worth their precious time and resources, especially if they already have a business web site or just aren’t comfortable with the […]
The holidays are approaching, and families are assembling their shopping lists. Your clients will be looking for memorable gifts for their loved ones. Amid all the ads for toys and electronics, will they think of your sports facility as a prime shopping spot? They should. It’s essential that you take advantage of the holidays to […]
Batting cages are a central feature in my own sports facility and in many of my clients’ facilities, so I know how just how tough it is to keep profits up when the spring hits. Having a 12-month marketing plan for your sports facility can help prevent the slow season‘s revenue dip, but it’s not enough to just have a plan; […]
When you’re considering how to best market your sports facility to your community, the most important thing to do is to plan ahead, whether your business is brand new or has been around for decades. Sure, things can change at a moment’s notice, and owning a business requires a good deal of flexibility. You don’t […]
Last week, I explained how important fitness / skills assessments are to keeping your sports facility customers happy and your employees accountable. Now I will explain why you should charge for these assessments, and how they can be an “ace in the hole” when you sell sports facility memberships. Many sports facility owners and managers shy […]