Introduction Pickleball is rapidly growing as a sport. Given how inclusive it is for people of all ages and skill sets, adding it to your facility business plan can help your facility grow and bring in wider audiences. Learn more about how to create a pickleball business plan with alternative ways to create revenue for […]
Overview Pickleball is a rapidly growing sport. More and more investors/business owners have been looking to get in on the action. If you have open court space available or even have some additional space that could be transformed into additional court space, you need to consider how starting a pickleball business could impact your community. […]
We all wish we had more time to spend on efforts for marketing our sports facilities. But even if you’ve fallen behind on your annual marketing plan, there’s one tactic you can implement this week if you haven’t done so already: establishing facility-wide records. Even if you’ve just opened your doors, you can start the tradition […]
Introduction As I’ve mentioned before, social media should play a big role in your sports facility’s marketing plan. However, owners of smaller facilities might still wonder if staying up to date on social media is worth their precious time and resources, especially if they already have a business web site or just aren’t comfortable with […]
The holidays are approaching, and families are assembling their shopping lists. Your clients will be looking for memorable gifts for their loved ones. Amid all the ads for toys and electronics, will they think of your sports facility as a prime shopping spot? They should. It’s essential that you take advantage of the holidays to […]
Batting cages are a central feature in my own sports facility and in many of my clients’ facilities, so I know how just how tough it is to keep profits up when the spring hits. Having a 12-month marketing plan for your sports facility can help prevent the slow season‘s revenue dip, but it’s not enough to just have a plan; […]