Trying new marketing methods can get discouraging when they don’t seem to yield immediate results, but, as I always remind my staff, it takes an average of 6-8 contacts before a client actually buys. I’ve noticed that consistent marketing is something that sports facilities often struggle with; they’ll market an event or promotion one way […]
On this site, I talk quite a bit about how to market your sports facility, so I definitely want to mention a marketing effort that many sports facilities skip – and it’s one that I consider to be one of the easiest and most important branding/marketing opportunities available to you: your staff. Marketing isn’t just […]
Most of the sports facility owners and managers I talk to do a good job of keeping track of the customers who come into their facility for a service. They collect their clients’ contact info and sometimes even take note of their interests for future marketing. The area that most owners/managers struggle with is going […]
Sports facility employees often opt to donate time and energy to worthy causes. Volunteering can be an uplifting experience for you and your staff, and it always has a positive effect on your sports facility’s brand. However, if you need any more incentive to volunteer, altruism also tends to produce plenty of valuable marketing opportunities, […]
The best sports facility owners do more than just market their services with mailers, online strategy and signs and flyers inside their facilities. They and their staffs also physically go out into their communities — and beyond — to show future clients what professional services that they can expect to receive at their sports facilities. […]
You may have noticed that it can be difficult to get your clients’ attention unless you’re offering them a targeted service at a special rate. Getting noticed gets even more difficult when you’re reaching out to prospects who have never been to your facility. These prospects will only respond to your invitations if they know […]