Welcome to Sports Facility Expert – your one-stop shop for building, running and growing your sports facility
How to Host a Showcase at Your Facility
College showcases are an increasingly popular way to connect high school athletes and college coaches. Showcases can also be a powerful tool to show high school athletes that your facility is tuned in to their needs and to the college recruiting process. If you’re interested in hosting your own showcase, here are a few first […]
Why Sports Facilities Fail
As you know, I connect with the owners of small sports facilities across the country regularly because they use eSoft Planner sports facility scheduling software. Unfortunately, over time I’ve noticed a high turnover rate with new facilities: Many just don’t stay open more than a few years. When owners call to tell me that they won’t need […]
How to Create a Sports Management Internship at your Sports Facility
As I mentioned in my post on hiring sports facility instructors, your staff has the potential to make or break your business. In the sports instruction industry in particular, competition for clients can be fierce. Most sports facility owners can recall a time when a instructor left abruptly and took their dedicated clients with them. […]
Team Management Tip: Give Players Perks
Relationships with local teams are a great way to generate business for your sports facility. Part of developing those quality relationships with teams, whether they rent your facility space for practice or are hosted by your facility directly, is giving their players special perks.
Your Sports Facility’s Business Plan: The Exit Strategy
This is the fifth and final post in a series on creating a business plan for a sports facility. In past weeks, we discussed creating a sports facility business objective, creating a sports facility marketing plan, creating a sports facility operations plan and a sports facility finance plan. It’s always more fun to create your […]
Throwing Velocity Camp Program
Throwing ability is one of the components of a 5-tool baseball player. There is a strong demand for Throwing Velocity Camps in the baseball community, especially in the fall and early winter as players gear up for school team tryouts or the upcoming season. Building a complete Throwing Velocity Camp program from scratch, including all […]
Your Sports Facility’s Business Plan: The Finances
This is the fourth in a series of posts on creating a business plan for a sports facility. In the past weeks, we discussed creating a sports facility business objective, creating a marketing plan, and creating an operations plan. Next week, we’ll discuss how to add an exit strategy to your sports facility’s business plan. […]
Your Sports Facility’s Business Plan: The Operations
This is the third in a series of posts on creating a business plan for a sports facility. In the past weeks, we discussed creating a sports facility business objective and creating a marketing plan. In the upcoming weeks, we’ll discuss how to add details on finances and an exit strategy to your sports facility’s […]
Your Sports Facility’s Business Plan: The Marketing
This is the second in a series of posts on creating a business plan for a sports facility. Last week, we discussed creating a sports facility business objective. In the upcoming weeks, we’ll discuss how to add details on operations, finances and an exit strategy to your sports facility’s business plan. Now that you have […]
Your Sports Facility’s Business Plan: The Mission
This is the first in a series of posts on creating a business plan for a sports facility. In upcoming weeks, we’ll discuss how to add details on marketing, operations, finances and an exit strategy to your sports facility’s business plan. Thinking of opening a sports facility? You need to start by making a business […]
Does Your Sports Facility Need a Facebook Page?
As I’ve mentioned before, social media should play a big role in your sports facility’s marketing plan. However, owners of smaller facilities might still wonder if staying up to date on social media is worth their precious time and resources, especially if they already have a business web site or just aren’t comfortable with the world of Facebook. Is it really worth it?
How to Rent Sports Facility Space to Teams
Any sports facility with an open field, turf or court area can monetize its space in several ways. Running group instruction in the area or splitting up the space for private or semi-private instruction are typically the most profitable options. However, those options alone won’t fill the space for all of its optimal hours. Rentals […]
Ideas for Holiday Specials at Sports Facilities
The holidays are approaching, and families are assembling their shopping lists. Your clients will be looking for memorable gifts for their loved ones. Amid all the ads for toys and electronics, will they think of your sports facility as a prime shopping spot? They should. It’s essential that you take advantage of the holidays to […]
How to Build and Sell an Effective Sports Training Program
Looking for a new programming idea that will make your business more money and help your clients achieve their athletic goals? One of my eSoft Planner baseball academy clients recently did just that. They created a baseball training program that consists of four weeks of hitting instruction, two weeks of fielding instruction and two weeks of […]
Increase Revenue from Sports Facility Lessons with this Tip
Private lessons can bring in a lot of money at your sports facility, particularly if you have well-known instructors on staff. Most sports facilities that offer private lessons have policies in place that pay the instructor a commission on each lesson, either by a flat rate or a percentage, based on the value of the lesson. […]
To Keep Players Coming Back to Your Sports Facility, Use Encouragement
It’s important for your staff to make a conscious effort to pay attention to those in the classes who might be struggling, or who just aren’t as talented. Then, they can make note of their improvements. That way, they come away with a positive experience after every class session. Here’s how.
Sports Facility Revenue Generator and Programming Idea: Soccer Memberships
Along with selling custom sports training packages for individual clients’ specific sports-related goals, your facility should also be promoting sports-specific monthly memberships.
Ongoing memberships provide a dependable source of revenue for your sports facility and provide your clients with a convenient, consistent training option.
Get Valuable Leads for your Sports Facility With Coaches Clinics
Developing relationships with local sports coaches can help bring many new athletes into your facility. If the coach decides to bring their entire team into your facility on a regular basis for practice, those athletes will often decide to come back for additional training on their own. However, just making a positive first contact with […]
Add a Strength Training Program at your Sports Facility
As I’ve mentioned before, classes are often the most profitable programming option for sports facility space. Give group instruction priority over rentals or private instruction at your facility. Along with speed and agility training, a strength training program is essential for athletes. Both improve abilities and reduce the chance of injury. Use your strength programs […]
How to Increase Sports Facility Revenue with Birthday Parties
Just like recreational sports programming, birthday parties and team parties are a great programming option for your sports facility. They generate new business by increasing awareness of your business in the community and are a reliable source of revenue. The birthday parties we host at DNA Sports Center generate more referrals than almost any other […]
Programming Idea for Sports Facilities: Dodgeball Leagues
As you develop your sports facility’s 12-month marketing calendar, you may be looking for more programming options to fill the slow times in your sports facility. If you have an open turf area, consider starting a recreational dodgeball league. Recreational sports such as dodgeball have distinct benefits that traditional competitive sports can’t offer your sports […]