Welcome to Sports Facility Expert – your one-stop shop for building, running and growing your sports facility
You already know that attracting new training clients to your facility requires some upfront marketing costs. However, not all marketing strategies are equally effective. Since your time is truly your most valuable asset, wasting it on efforts that don’t have a high return on investment is a big mistake. After any marketing campaign ends, it’s […]
You may have noticed that it can be difficult to get your clients’ attention unless you’re offering them a targeted service at a special rate. Getting noticed gets even more difficult when you’re reaching out to prospects who have never been to your facility. These prospects will only respond to your invitations if they know […]
Advertising is absolutely essential for new businesses, and sports facilities are no exception. How else will your community find about your services? Unfortunately, many new owners don’t have an advertising background, and assume that they can’t afford it or don’t have time for it. The good news: There’s no reason to be intimidated by the […]
Owners of sports facility start-ups are probably well aware of these business basics: choose a unique market, know your customer, and target your marketing directly to their interests. These tenets are particularly important to businesses that are just starting out, and you’ve probably taken time to consider them. But is your niche marketing niche enough? […]
Many coaches dream of owning their own sports facilities. After all, as the boss, you make all the rules and run things exactly the way you want. But no one daydreams about working on accounting spreadsheets long into the night, haggling with vendors, making sure the facility is clean, or many of the other necessary […]
If your sports facility’s staff is anything like mine at DNA Sports Center, they are passionate about training. So passionate, in fact, that tasks like cleaning can become mere afterthoughts. However, the cleanliness of your facility may be the most essential factor to your customer retention rate, and therefore your bottom line. Why? Because cleanliness […]
At my indoor training center, the most popular services are for outdoor spring sports (baseball, softball, soccer). That basically means we get busy as soon the weather gets cold and stay busy until the weather gets nice again (we’re in Cincinnati, so that usually means we’re busiest from December through March). However, with some luck, April doesn’t […]
When a potential client searches for your services online, does your sports facility show up somewhere on the first page of results? If not, you’re missing out on a lot of new business. Most owners are aware of the need for visibility, but they’re not sure what concrete steps to take to increase it. You could read guides […]
In the sports facility industry, last-minute cancellations and no-shows are four letter words. I’m sure you’re very familiar with the frustration of having an rental or lesson scheduled, only for a client to call in and cancel an hour before it’s supposed to start. This goes beyond a minor annoyance; it really hurts your business. I did a little […]
Choosing the right software for your sports facility can be one of the most important factors in how successfully your business operates.
Customer touch-points have proven successful in my experience with sports facility marketing. Sports facilities are most successful when they build a culture of interactive involvement with their members.
Sports facility programming can help you generate money throughout the day.
SaaS (software as a Service) can address your IT needs for a fraction of the cost of building and supporting your own infrastructure. One of the biggest benefits of SaaS in how it effects cost of ownership.