Welcome to Sports Facility Expert – your one-stop shop for building, running and growing your sports facility

Video Training at your sports facility

Anyone who has coached children knows that hands-on teaching methods are much more effective than others. Standing in front of a group of kids and verbally explaining how to improve their sports technique often leads to frustration. And when kids don’t improve and parents don’t see results, it affects the bottom line of your business […]

4 Ways to Boost Pro Shop Revenue

How to Run a Pro Shop You know that the families who come to your academy for sports training also need to buy sports equipment semi-regularly. Why shouldn’t they buy it from you, conveniently while they’re at your facility? Harford Sports Academy in Baltimore asked the same question. They specialized in training for baseball, softball, soccer and lacrosse and decided to […]

Sports Performance & Training Center Champions

Champions Sports Performance in North Carolina Opens the Right Way

A few weeks ago, I had the pleasure of traveling to North Carolina to check out the newest sports facility on the scene: Champions Sports Performance & Training Center in the Lake Norman area. Champions offers personal training and fitness classes for adults that focus on adult functional training, as well as speed and agility […]

Instructor management should start with your facility’s mission

Your instructors are the core and the face of your sports facility, and that’s why it’s absolutely essential to have a professional and enthusiastic team running your programs. However, keeping good, committed instructors on staff is not easy. Usually, they’re part-time and have irregular hours, which makes it harder to establish loyalty than it is […]

Tracking Prospects and Clients: How did they find you?

You already know that attracting new training clients to your facility requires some upfront marketing costs. However, not all marketing strategies are equally effective. Since your time is truly your most valuable asset, wasting it on efforts that don’t have a high return on investment is a big mistake. After any marketing campaign ends, it’s […]

How to Get New Training Clients by using Free Trials

You may have noticed that it can be difficult to get your clients’ attention unless you’re offering them a targeted service at a special rate. Getting noticed gets even more difficult when you’re reaching out to prospects who have never been to your facility. These prospects will only respond to your invitations if they know […]

Affordable Sports Facility Marketing Starts with T-shirts

Advertising is absolutely essential for new businesses, and sports facilities are no exception. How else will your community find about your services? Unfortunately, many new owners don’t have an advertising background, and assume that they can’t afford it or don’t have time for it. The good news: There’s no reason to be intimidated by the […]

For sports facility start-ups, developing a community network is critical

Owners of sports facility start-ups are probably well aware of these business basics: choose a unique market, know your customer, and target your marketing directly to their interests. These tenets are particularly important to businesses that are just starting out, and you’ve probably taken time to consider them. But is your niche marketing niche enough? […]

Sports Facilities Company Must Focus on Bottom Line

Many coaches dream of owning their own sports facilities company. After all, as the boss, you make all the rules and run things exactly the way you want. But no one daydreams about working on accounting spreadsheets long into the night. They don’t imagine haggling with vendors or making sure the facility is clean before […]

customer retention strategies for a sports facility

Customer Retention at your Sports Facility Starts Here

If your sports facility’s staff is anything like mine at DNA Sports Center, they are passionate about training. So passionate, in fact, that tasks like cleaning can become mere afterthoughts. However, the cleanliness of your facility may be the most essential factor to your customer retention rate, and therefore your bottom line. Why? Because cleanliness […]

Sports Facility Marketing Ideas to Avoid a Slow Season

At my indoor training center, the most popular services are for outdoor spring sports (baseball, softball, soccer). That basically means we get busy as soon the weather gets cold and stay busy until the weather gets nice again (we’re in Cincinnati, so that usually means we’re busiest from December through March). However, with some luck, April doesn’t […]

Search Engine Optimization for Sports Facilities: The First Steps

When a potential client searches for your services online, does your sports facility show up somewhere on the first page of results? If not, you’re missing out on a lot of new business. Most owners are aware of the need for visibility, but they’re not sure what concrete steps to take to increase it. You could read guides […]

Protect your Revenue from No-Shows and Last-Minute Cancellations

In the sports facility industry, last-minute cancellations and no-shows are four letter words. I’m sure you’re very familiar with the frustration of having an rental or lesson scheduled, only for a client to call in and cancel an hour before it’s supposed to start. This goes beyond a minor annoyance; it really hurts your business. I did a little […]