Welcome to Sports Facility Expert – your one-stop shop for building, running and growing your sports facility
The best sports facility owners do more than just market their services with mailers, online strategy and signs and flyers inside their facilities. They and their staffs also physically go out into their communities — and beyond — to show future clients what professional services that they can expect to receive at their sports facilities. […]
Sports facility owners are not typically marketing experts. Their backgrounds are usually in sports or fitness. Usually, their time is consumed by a seemingly never-ending task list that leaves little time to research marketing trends. I’ve seen several eSoft Planner clients close down their sports facilities over the years because their marketing efforts were lagging […]
Just like in any business, owning a sports facility is all about figuring out what your customers’ want, then making sure you’re providing it. You should think hard about what your clients really want long before you spend time creating and promoting a new product or service. Though this is a big picture idea, it works […]
Enticing your customers to sign up for sports facility memberships usually involves pointing out its financial perks, and perhaps throwing in additional time-sensitive offers. However, there should be much more to being a member at your sports facility. Members should also get first priority and special privileges at every possible opportunity. The relationships you establish […]
Anyone who has coached children knows that hands-on teaching methods are much more effective than others. Standing in front of a group of kids and verbally explaining how to improve their sports technique often leads to frustration. And when kids don’t improve and parents don’t see results, it affects the bottom line of your business […]
How to Run a Pro Shop You know that the families who come to your academy for sports training also need to buy sports equipment semi-regularly. Why shouldn’t they buy it from you, conveniently while they’re at your facility? Harford Sports Academy in Baltimore asked the same question. They specialized in training for baseball, softball, soccer and lacrosse and decided to […]
A few weeks ago, I had the pleasure of traveling to North Carolina to check out the newest sports facility on the scene: Champions Sports Performance & Training Center in the Lake Norman area. Champions offers personal training and fitness classes for adults that focus on adult functional training, as well as speed and agility […]
Introduction Your instructors are the core and the face of your sports facility. It’s absolutely essential to have a professional and enthusiastic team running your programs. However, keeping good, committed instructors on staff is not easy. Usually, they’re part-time and have irregular hours, which makes it harder to establish loyalty than it is with full-time […]
You already know that attracting new training clients to your facility requires some upfront marketing costs. However, not all marketing strategies are equally effective. Since your time is truly your most valuable asset, wasting it on efforts that don’t have a high return on investment is a big mistake. Analyzing Success After any marketing campaign […]
You may have noticed that it can be difficult to get your clients’ attention, unless you’re offering them a targeted service at a special rate. Getting noticed gets even more difficult when you’re reaching out to prospects who have never been to your facility. These prospects will only respond to your invitations if they know […]
Advertising is absolutely essential for new businesses, and sports facilities are no exception. How else will your community find about your services? Unfortunately, many new owners don’t have an advertising background, and assume that they can’t afford it or don’t have time for it. The good news: There’s no reason to be intimidated by the […]
Owners of sports facility start-ups are probably well aware of these business basics: choose a unique market, know your customer, and target your marketing directly to their interests. These tenets are particularly important to businesses that are just starting out, and you’ve probably taken time to consider them. But is your niche marketing niche enough? […]
Many coaches dream of owning their own sports facilities company. After all, as the boss, you make all the rules and run things exactly the way you want. But no one daydreams about working on accounting spreadsheets long into the night. They don’t imagine haggling with vendors or making sure the facility is clean before […]
If your sports facility’s staff is anything like mine at DNA Sports Center, they are passionate about training. So passionate, in fact, that tasks like cleaning can become mere afterthoughts. However, the cleanliness of your facility may be the most essential factor to your customer retention rate, and therefore your bottom line. Why? Because cleanliness […]
At my indoor training center, the most popular services are for outdoor spring sports (baseball, softball, soccer). That basically means we get busy as soon the weather gets cold and stay busy until the weather gets nice again (we’re in Cincinnati, so that usually means we’re busiest from December through March). However, with some luck, April doesn’t […]
When a potential client searches for your services online, does your sports facility show up somewhere on the first page of results? If not, you’re missing out on a lot of new business. Most owners are aware of the need for visibility. They’re just not sure what concrete steps to take to increase it. You […]
In the sports facility industry, last-minute cancellations and no-shows are four letter words. I’m sure you’re very familiar with the frustration of having an rental or lesson scheduled, only for a client to call in and cancel an hour before it’s supposed to start. This goes beyond a minor annoyance; it really hurts your business. I did […]
Choosing the right software for your sports facility can be one of the most important factors in how successfully your business operates.
Customer touch-points have proven successful in my experience with sports facility marketing. Sports facilities are most successful when they build a culture of interactive involvement with their members.
Sports facility programming can help you generate money throughout the day.