Holiday Promotions at Your Sports Academy
I hope your first round of holiday promotions from Black Friday through Cyber Monday went well.
Those deals should only have been available for a limited time, but that doesn’t mean that your holiday push for sales has to end.
A Few Ideas for December Promotions
One thing DNA Sports Center is doing this month is promoting a sale on our birthday packages for every Saturday in December, while the select time slots are available. We’re doing this because although winter is generally busy for our Ohio-based indoor facility, birthday party business does tend to slow down on December weekends, and the earlier weekend slots are even harder to fill up. We hope that listing the specific openings on sale and crossing them out as they’re filled gives makes families really consider the benefits of celebrating at DNA.
Another good idea I saw recently: discounts for good report cards. Students get them right before Christmas break and are more likely to have the time to come into your facility during the day while they’re off school. Let all your clients know that any student whose grades are high enough (how high is up to you) can come in and get a special discount or prize. Parents will be proud, kids will be excited, and even if you don’t make any extra money from referrals or cross sales, your clients will have a positive experience and association with your business.
Get Ready to Welcome the New Year Right
If you offer programs for adults, it’s time to start planning New Year’s promotions for weight loss and fitness so that you can announce them right after the holiday. (You can try to promote these types of deals pre-holiday, too, by framing them as a great way to keep the holiday weight gain at bay – but the New Year promotions are typically more effective).
I hope you’ve taken some time to consider your own goals and budgets for your business in 2016. These will be your first promotions of the new year, so I’d suggest offering some great discounts on long-term memberships (think 6, 9 or 12 months) to start out the year with the added peace of mind that recurring revenue brings.
Posts Related to Sports Academy Holiday Promotions:
How to Structure Your Black Friday Sales
Your Thanksgiving Holiday Checklist
7 Easy Ways to Remind Your Customers About Your Events (and in this case, sales)
Best Practices for Sports Facility Birthday Parties
Creating a 12-month Marketing Plan
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