Adding new programming, or events, can help increase revenue at your sports facility. Read our blog posts to learn more ideas for new programs, from strength training to birthday parties.
As you develop your sports facility’s 12-month marketing calendar, you may be looking for more programming options to fill the slow times in your sports facility. If you have an open turf area, consider starting a recreational dodgeball league. Recreational sports such as dodgeball have distinct benefits that traditional competitive sports can’t offer your sports […]
As I’ve mentioned before, classes are often the most profitable programming option for sports facility space. Whenever possible, group instruction should be given priority over rentals or private instruction at your facility. If you’re considering expanding your class offerings, sports performance programs are a great option for both athletes and facilities, and are a […]
It’s important to make sure your clients are getting what they’re paying for at your sports facility. In general, the best way make sure that happens in sports or fitness facilities is through regular fitness / skills assessments. Customer Goal Setting I’ve mentioned before how custom packages at your sports facility should be tailored. As […]
I’ve posted previously about making the best use of the space at your sports facility, and how to make sure that each area in your facility can potentially make money for your business at any given time of day or year. If you truly plan for this, you’ll quickly realize that you need to attract […]
Any sports professional will tell you that training is not a quick process. Learning the skills required for any sport requires hours of effort. To excel at any sport requires many more. Although some athletes learn more quickly than others, there’s almost always a substantial learning curve to understanding proper technique. With that in mind, […]
Scheduling is a big part of sports facility management. However, the physical layout of the building (how the space is divided up and what it is designated for) usually limits scheduling. That’s why you should carefully consider scheduling plans from the moment you begin seriously planning the build-out and structure of your sports facility. It’s […]