How Skills Assessments Help Customer Retention, Increase Revenue
It’s important to make sure your clients are getting what they’re paying for at your sports facility, and if your sports facility offers sports or fitness instruction, the best way make sure that happens is through regular fitness / skills assessments.
I’ve mentioned before how custom packages at your sports facility should be tailored toward specific customer goals to increase customer retention, and this mentality can be applied to the rest of your services, as well. Basically, knowing what your client would like to accomplish when they begin any program is essential to making sure they’re satisfied when it ends and its time for them to re-enroll or renew their memberships.
If you can show your clients (or the parents of your clients, if applicable) that they are moving closer to their goal throughout the program, they will be much more likely to continue with it.
My own sports facility is home to a Parisi Speed School, a sports performance training program for kids all the way to the pros. All Parisi Speed School programs absolutely require evaluations of every athlete before they start a program, noting that it is impossible to realistically create sports performance goals and monitor progress without them.
Here’s what the Parisi Speed School web site has to say about their evaluations:
The Sports Performance Evaluation is critical to every athlete in our program for four main reasons:
- It assesses the current level of an athlete’s ability.
- It allows for proper grouping of the athlete in our program.
- It allows for the proper exercise prescription to be developed.
- It allows us to record and monitor progress while in our program.
I’ve adopted this attitude toward all the programming at DNA Sports Center. Even our team trainings and sports-specific camps begin with assessments and end with post-tests.
Whatever your client’s age or sport, assessing skills and abilities is imperative. Work with your employees and trainers to figure out how you’re going to measure progress efficiently and consistently. There should also be a written record of your client’s progress that can easily be referred to and that can be handed out to parents.
Next week, I’ll discuss even more ways that these assessments can be used to bring in revenue for your sports facility.
If you would like to consult with Mike Meszaros about how to maximize profit in your sports facility, please call (513) 791-4940.
