Adding new programming, or events, can help increase revenue at your sports facility. Read our blog posts to learn more ideas for new programs, from strength training to birthday parties.
When I opened DNA Sports Center, I never expected birthday parties to be a big source of revenue for us. I knew there were a lot of places in town that were already marketing hard for birthday party business. I wasn’t interested in competing in an area that we might not dominate. Well, I was […]
Most of the programming at sports facilities tends to be for school-aged kids, because that age group is typically the most active in sports. However, as I mentioned in another post about sports facility fitness programs for adults, it’s important to offer diverse programming so your facility stays busy all day and year long. One […]
Looking for a new programming idea that will make your business more money and help your clients achieve their athletic goals? One of my eSoft Planner baseball academy clients recently did just that. They created a baseball training program that consists of four weeks of hitting instruction, two weeks of fielding instruction and two weeks of […]
Along with selling custom sports training packages for individual clients’ specific sports-related goals, your facility should also be promoting sports-specific monthly memberships.
Ongoing memberships provide a dependable source of revenue for your sports facility and provide your clients with a convenient, consistent training option.
Developing relationships with local sports coaches can help bring many new athletes into your facility. If the coach decides to bring their entire team into your facility on a regular basis for practice, those athletes will often decide to come back for additional training on their own. However, just making a positive first contact with […]
As I’ve mentioned before, classes are often the most profitable programming option for sports facility space. Give group instruction priority over rentals or private instruction at your facility. Along with speed and agility training, a strength training program is essential for athletes. Both improve abilities and reduce the chance of injury. Use your strength programs […]