It’s not especially tough to fill our sports academies when kids are out of school. But during school hours, most of our facilities are sitting practically empty. I’ve already suggested various ways to monetize those slower hours, including: Programs for homeschoolers Fitness programs for adults who have nontraditional work hours or who want to work […]
A few weeks ago, Harford Sports Performance Center in Maryland was buried in more than three feet of snow. Owner Danny Taylor had to close the facility’s doors from Friday through Monday – typically some of his busiest days – until they were shoveled out. Harford Sports was back open mid-week, but the local schools were […]
If you’re like most sports academies, school-aged children make up a majority of your customers. As these kids start to head back to school in the late summer, you’re likely to find yourself with a much emptier facility during the day. Do you have any plans to fill those newly open time slots? Here’s one idea that has worked […]
The first step to making money from birthday parties at your sports facility is to fix your party packages and pricing. Once you’ve done that, you can still continue to optimize for profit in 3 ways: making more money per party, spending less money per party, and selling more party packages, overall. 1. Make more […]
There’s always a segment of your target client base who can’t do the full-intensity workouts you typically offer. Maybe they have an injury or a medical condition that is limiting their workouts temporarily. Or, maybe they prefer low-impact workouts for personal reasons. Do you have a fitness training solution for them? One of my newest […]
Most of the programming at sports facilities tends to be for school-aged kids, because that age group is typically the most active in sports. However, as I mentioned in another post about sports facility fitness programs for adults, it’s important to offer diverse programming so your facility stays busy all day and year long. One […]