Now that you understand the basic building blocks for your web site, it’s time to get specific about what you want your web site to be. Regardless of how you end up building your new web site, you’ll need to know three things: Design. Do you already have a logo? If so, you’ve already established your business’ colors, fonts and… [Read More]
Sports Facility Marketing Tip: Track and Promote Records
We all wish we had more time to spend on efforts for marketing our sports facilities. But even if you’ve fallen behind on your annual marketing plan, there’s one tactic you can implement this week if you haven’t done so already: establishing facility-wide records. Even if you’ve just opened your doors, you can start the tradition of memorializing the… [Read More]
Does Your Sports Facility Need a Facebook Page?
As I’ve mentioned before, social media should play a big role in your sports facility’s marketing plan. However, owners of smaller facilities might still wonder if staying up to date on social media is worth their precious time and resources, especially if they already have a business web site or just aren’t comfortable with the… [Read More]
Ideas for Holiday Specials at Sports Facilities
The holidays are approaching, and families are assembling their shopping lists. Your clients will be looking for memorable gifts for their loved ones. Amid all the ads for toys and electronics, will they think of your sports facility as a prime shopping spot? They should. It’s essential that you take advantage of the holidays to… [Read More]
Creating a 12-Month Marketing Plan for Your Sports Facility
When you’re considering how to best market your sports facility to your community, the most important thing to do is to plan ahead, whether your business is brand new or has been around for decades. Sure, things can change at a moment’s notice, and owning a business requires a good deal of flexibility. You don’t… [Read More]
How to use Client Management Software to Gauge Customer Interests
As a sports facility owner or manager, there’s no excuse to not make an attempt to track your clients’ interests. Your customers are more likely to engage with marketing efforts that directly appeal to them, and an analysis of their interests also provides extremely valuable information to you as a business owner. Here are four… [Read More]