Most of the sports facility owners and managers I talk to do a good job of keeping track of the customers who come into their facility for a service. They collect their clients’ contact info and sometimes even take note of their interests for future marketing. The area that most owners/managers struggle with is going […]
Sports facility owners are not typically marketing experts. Their backgrounds are usually in sports or fitness, and their time is usually consumed by a seemingly never-ending task list that leaves little time to research marketing trends. I’ve seen several eSoft Planner clients close down their sports facilities over the years because their marketing efforts were […]
You already know that attracting new training clients to your facility requires some upfront marketing costs. However, not all marketing strategies are equally effective. Since your time is truly your most valuable asset, wasting it on efforts that don’t have a high return on investment is a big mistake. After any marketing campaign ends, it’s […]
You may have noticed that it can be difficult to get your clients’ attention unless you’re offering them a targeted service at a special rate. Getting noticed gets even more difficult when you’re reaching out to prospects who have never been to your facility. These prospects will only respond to your invitations if they know […]
Advertising is absolutely essential for new businesses, and sports facilities are no exception. How else will your community find about your services? Unfortunately, many new owners don’t have an advertising background, and assume that they can’t afford it or don’t have time for it. The good news: There’s no reason to be intimidated by the […]
At my indoor training center, the most popular services are for outdoor spring sports (baseball, softball, soccer). That basically means we get busy as soon the weather gets cold and stay busy until the weather gets nice again (we’re in Cincinnati, so that usually means we’re busiest from December through March). However, with some luck, April doesn’t […]