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The best sports facility owners do more than just market their services with mailers, online strategy and signs and flyers inside their facilities. They and their staffs also physically go out into their communities — and beyond — to show future clients what professional services that they can expect to receive at their sports facilities. […]
Sports facility owners are not typically marketing experts. Their backgrounds are usually in sports or fitness. Usually, their time is consumed by a seemingly never-ending task list that leaves little time to research marketing trends. I’ve seen several eSoft Planner clients close down their sports facilities over the years because their marketing efforts were lagging […]