Tips for marketing your sports facility.
Many new sports facility owners don’t think of themselves as “computer people.” They like spending their time out on the field or the court, not in front of a screen. They know that a web site is important for their new business, but they don’t know where to start, so they jump at what seems like […]
Talk about a great way to draw attention to your sports club — or in this case, swim club. Look what eSoft Planner client Chartwell Swim Club in South Jersey did this summer. They had skydivers land in their pool! First, they cleared the idea with their local police chief and government agencies. They even got approval […]
Each email you send to your clients is a chance to make a sale. Unfortunately, each email you send is also a chance to get kicked out of your prospects’ inboxes forever. (That is why I only send the best content to my own email subscribers.) I get a lot of marketing emails from sports […]
It’s not difficult to convince sports facility owners and managers that group programming – camps, classes, clinics, and even leagues and tournaments – is the best and most profitable option for their space. It is difficult, however, to get sports facility owners and managers to make the real effort that is required to fill those programs with athletes. Ideas are great, […]
Partnerships with other sports facilities and businesses can give you access to unique benefits that you can’t offer on your own. Those benefits can give you a serious edge over your competitors and create valuable cross-promotion opportunities – but only if you approach your partners wisely.
We all wish we had more time to spend on efforts for marketing our sports facilities. But even if you’ve fallen behind on your annual marketing plan, there’s one tactic you can implement this week if you haven’t done so already: establishing facility-wide records. Even if you’ve just opened your doors, you can start the tradition […]