Sports Facility Web Site Guide Part 3: Build it
Now that you have a better idea of what you’d like on your web site, it’s time to choose who will build it, and how. Learn which options you can use to build your sports facility’s website.
Sports Facility Marketing
Tips for marketing your sports facility.
Sports Facility Web Site Guide Part 2: Content
Now that you understand the basic building blocks for your web site, it’s time to get specific about what you want your web site to be.
Regardless of how you end up building your new web site, you’ll need to know three things. Learn what features are necessary for a sports facility.
Sports Facility Web Site Guide Part 1: The Basics
Many new sports facility owners don’t think of themselves as “computer people.” They like spending their time out on the field or the court, not in front of a screen. They know that a web site is important for their new business, but they don’t know where to start, so they jump at what seems like […]
Skydivers Landing in a Swimming Pool? Now That’s Great Swim Club Marketing
Talk about a great way to draw attention to your sports club — or in this case, swim club. Look what eSoft Planner client Chartwell Swim Club in South Jersey did this summer. They had skydivers land in their pool! First, they cleared the idea with their local police chief and government agencies. They even got approval […]
You’re Probably Making one of These 4 Email Marketing Mistakes
Each email you send to your clients is a chance to make a sale. Unfortunately, each email you send is also a chance to get kicked out of your prospects’ inboxes forever. (That is why I only send the best content to my own email subscribers.) I get a lot of marketing emails from sports […]
Low Enrollment for Your Camps and Classes? Fix Your Sales Process
It’s not difficult to convince sports facility owners and managers that group programming – camps, classes, clinics, and even leagues and tournaments – is the best and most profitable option for their space. It is difficult, however, to get sports facility owners and managers to make the real effort that is required to fill those programs with athletes. Ideas are great, […]