Tips for marketing your sports facility.
When you think of Black Friday sales, you might think of hordes of consumers waiting outside of retail box stores and fighting over TVs. However, this crazy annual shopping tradition can be just as useful to sports academies as retailers. Ignore it and you risk leaving a lot of money on the table. Black Friday specials […]
You should always post event reminders on all your marketing channels. While posting is simple, a graphic designer’s work can make a big difference. If you can’t always hire one, you’ll love these free design tools.
So, you’ve planned an event that you’re sure your whole network will love. And, you’ve let them all know about it at least a month beforehand.
Now why isn’t it filling up more quickly?
Many of your contacts just need an extra push to enroll. Give it to them with reminders that will catch them at the right time to buy.
This was the activity in my cages one Saturday morning this past winter: A few classes, rentals, and lessons – not bad – but even on a busy day, the cages are rarely booked solid. Most sports academies end up with some last-minute openings that could be filled by rentals, even when they’ve done plenty of marketing. Use […]
Scheduling on public athletic fields or courts can be complicated. Make it easier with these scheduling tips In many ways, nonprofit sports organizations (parks and rec departments, rec leagues, public athletic fields and complexes, and school-based sports) have more complicated scheduling needs than private sports academies and complexes do. For-profit facilities should have a pretty simple process for reserving […]
Selling retail can be a great way to diversify your business and boost profits.
If you’re interested in making retail a serious revenue stream for your sports complex or academy, read on: these are the biggest mistakes I’ve noticed sports facility and sports complex owners make in pro shop management.