Tips for marketing your sports facility.
Sometimes providing great service isn’t enough to keep your clients coming back to your sports academy or complex year after year. Markets change, clients’ needs evolve, and new competitors appear. Keeping clients interested and coming back through your doors takes work. Don’t overlook these customer retention strategies for your sports training business. Remember that retaining […]
Employee turnover hits sports academies especially hard. That’s because our trainers and instructors tend to have close relationships with clients, helping them with very personal goals during a lot of one-on-one time. Our school-aged clients, in particular, look up to their instructors and can get very attached. These relationships are the reason many of us […]
When we make our marketing plans, our first instinct is to focus on getting new, potential clients in the door. That’s because we trust that the value of our services will sell itself again and again once we’ve made that first impression. But if we don’t make an extra effort to keep existing clients, customer […]
A few weeks ago, Harford Sports Performance Center in Maryland was buried in more than three feet of snow. Owner Danny Taylor had to close the facility’s doors from Friday through Monday – typically some of his busiest days – until they were shoveled out. Harford Sports was back open mid-week, but the local schools were […]
Jason Schofield was just 24 when he took over the management of Bobby Valentine’s Baseball Academy in Stamford, Connecticut. He had been an aspiring pro player until an injury cut his career short. So, he was excited to put his degree in the psychology of business management to use in the field he loved the […]
I was helping one of our newest clients set up his sports facility scheduling software and noticed his batting cage rental prices seemed low. I asked how he came up with his pricing, and his answer baffled me. He was undercutting what he considered to be his nearest competitor, a batting cage facility a 20-minute […]