Tips for marketing your sports facility.
Not long ago, getting a college coach to notice an athlete generally meant a lot of traveling and overcoming some pretty long odds. Times sure have changed. These days, even novice videographers can put together a basic recruiting video and email it to a coach with a few clicks. Recruiting and highlight videos can make […]
Relying too much on any one service for your sports academy’s cash can put your business at risk. As I explained in this post, you can hedge against that risk by adding more variety to your services, which many sports complexes do by selling retail products or concessions. However, the easiest way to diversify your […]
Sometimes providing great service isn’t enough to keep your clients coming back to your sports academy or complex year after year. Markets change, clients’ needs evolve, and new competitors appear. Keeping clients interested and coming back through your doors takes work. Don’t overlook these customer retention strategies for your sports training business. Remember that retaining […]
Employee turnover hits sports academies especially hard. That’s because our trainers and instructors tend to have close relationships with clients, helping them with very personal goals during a lot of one-on-one time. Our school-aged clients, in particular, look up to their instructors and can get very attached. These relationships are the reason many of us […]
When we make our marketing plans, our first instinct is to focus on getting new, potential clients in the door. That’s because we trust that the value of our services will sell itself again and again once we’ve made that first impression. But if we don’t make an extra effort to keep existing clients, customer […]
A few weeks ago, Harford Sports Performance Center in Maryland was buried in more than three feet of snow. Owner Danny Taylor had to close the facility’s doors from Friday through Monday – typically some of his busiest days – until they were shoveled out. Harford Sports was back open mid-week, but the local schools were […]