Discusses management techniques that have proven successful in existing sports facilities.
In my last post on fixing your sales process for camps and classes, I realized that I broke one of my own rules — a rule that I’ve recently discovered makes a big difference at my sports facility.
That rule is to never use this word when I’m discussing our approach to promoting classes, memberships and lessons.
It’s not difficult to convince sports facility owners and managers that group programming – camps, classes, clinics, and even leagues and tournaments – is the best and most profitable option for their space. It is difficult, however, to get sports facility owners and managers to make the real effort that is required to fill those programs with athletes. Ideas are great, […]
Partnerships with other sports facilities and businesses can give you access to unique benefits that you can’t offer on your own. Those benefits can give you a serious edge over your competitors and create valuable cross-promotion opportunities – but only if you approach your partners wisely.
You already know that reaching out to local sports teams is essential to your sports facility’s success. You probably have relationships with plenty of school-based sports teams and coaches, and you may even attend local meets and games to check up on their progress. However, if you’re like most of the sports facilities I’ve worked with, you’ve […]
Baseball academy owners tend to be traditional. They like to stick to selling the same training methods that have always worked for them over the years. Brian Ching of Ninja Sports Performance in Mount Washington, Kentucky, however, is one owner who has embraced new training methods made possible with new technology for baseball academies. The results, both […]
I’ve received a few emails recently from students seeking advice on how to best prepare to open their own sports facility in the future. I’m always impressed when students are proactive about their careers and take the extra step to connect with others to try to seek help. That is already a sign of future […]