Browse through this assortment of blogs written by Sports Facility Expert that provide guidance for Indoor Sports Facilities Best Practices.
Have you ever driven through the snow for an appointment, only to realize that the appointment had been cancelled? Miscommunication costs much more than fees from cancelled lessons or classes. Customers experiencing this are less likely to return.
Incidents like this are almost always due to a need for better systems and processes. Review how you handle those communications now, before inclement winter weather arrives.
The most valuable services at your sports facility usually require a big investment from your clients. And big investments aren’t made on a whim. People might sign up for a one-off camp or even a birthday party without much deliberation, but that’s not the case for long-term memberships and training packages. These bigger products are […]
Images are a huge part of your sports facility’s marketing. Unfortunately, I see SO many bad photos in sports facility marketing.
Lack of natural light and always-moving athletes make it pretty tricky to get a clear shot without some serious equipment and expertise.
However, there are ways to get great photos. Here are some ways that have worked for me and other facilities.
As your sports academy transitions from busy season to slow season and back again, creating seasonal sports marketing and staying ahead of it will be a necessity.
If you’re struggling to plan your marketing more than a few weeks or months ahead of time, it’s time to try a simpler method.
Even a marketing plan that only covers the basics can make a huge difference in your bottom line.
We sports facility owners are always looking for ways to boost our profits. So if local businesses partner with us by sponsoring our teams, players or programs, it can be a big win. There many ways to structure sponsorship packages successfully. However, there are also lots of ways to let sponsorships distract from your mission […]
You can feel a sports facility’s energy as soon as you walk inside.
Over years of working with sports facilities, I’ve noticed that certain factors tend to creep up and drain our sports facilities’ energy. These energy killers can be tough for most owners. Do any apply to your facility?