Skills Assessments Help Customer Retention, Increase Revenue

It’s important to make sure your clients are getting what they’re paying for at your sports facility. In general, the best way make sure that happens in sports or fitness facilities is through regular fitness / skills assessments.

Customer Goal Setting

I’ve mentioned before how custom packages at your sports facility should be tailored. As a result, you’ll increase customer retention with packages geared toward specific customer goals. As a matter of fact, apply this mentality to the rest of your services! Knowing what your client would like to accomplish when they begin any program is essential. Customer satisfaction at the end of any program is your key to re-enrollment or membership renewal.

You must show your clients (or the parents of your clients, if applicable) that they are moving closer to their goal. Skills assessments prove this throughout the program. Show them results and clients are more likely to continue the program.

My own sports facility is home to a Parisi Speed School, a sports performance training program for kids all the way to the pros. All Parisi Speed School programs absolutely require evaluations of every athlete before they begin. It is impossible to realistically create sports performance goals and monitor progress without them.

Assessing Skills

Here’s what the Parisi Speed School web site has to say about their evaluations:

The Sports Performance Evaluation is critical to every athlete in our program for four main reasons:

• It assesses the current level of an athlete’s ability.
• It allows for proper grouping of the athlete in our program.
• It allows for the proper exercise prescription to be developed.
• It allows us to record and monitor progress while in our program.