Marketing for sports facilities can be essential, as they are responsible at least in part for increasing leads and revenue at your facility. Read our blog posts to learn more about tips and advice for marketing your sports facility.
Trying new marketing methods can get discouraging when they don’t seem to yield immediate results. However, as I always remind my staff, it takes an average of 6-8 contacts before a client actually buys. Here are a few cross promotion strategies that I have put into practice at my own facility.
On this site, I talk quite a bit about how to market your sports facility, so I definitely want to mention a marketing effort that many sports facilities skip. It’s one that I consider to be one of the easiest and most important branding/marketing opportunities available to you: your staff. Marketing isn’t just about buying […]
Sports facility owners are not typically marketing experts. Their backgrounds are usually in sports or fitness. Usually, their time is consumed by a seemingly never-ending task list that leaves little time to research marketing trends. I’ve seen several eSoft Planner clients close down their sports facilities over the years because their marketing efforts were lagging […]
Advertising is absolutely essential for new businesses, and sports facilities are no exception. How else will your community find about your services? Unfortunately, many new owners don’t have an advertising background, and assume that they can’t afford it or don’t have time for it. The good news: There’s no reason to be intimidated by the […]
At my indoor training center, the most popular services are for outdoor spring sports (baseball, softball, soccer). That basically means we get busy as soon the weather gets cold and stay busy until the weather gets nice again (we’re in Cincinnati, so that usually means we’re busiest from December through March). However, with some luck, April doesn’t […]
Customer touch-points have proven successful in my experience with sports facility marketing. Sports facilities are most successful when they build a culture of interactive involvement with their members.