We all wish we had more time to spend on efforts for marketing our sports facilities. But even if you’ve fallen behind on your annual marketing plan, there’s one tactic you can implement this week if you haven’t done so already: establishing facility-wide records. Even if you’ve just opened your doors, you can start the tradition […]
Sports Facility Marketing
Marketing for sports facilities can be essential, as they are responsible at least in part for increasing leads and revenue at your facility. Read our blog posts to learn more about tips and advice for marketing your sports facility.
This is the second in a series of posts on creating a business plan for a sports facility. Last week, we discussed creating a sports facility business objective. In the upcoming weeks, we’ll discuss how to add details on operations, finances and an exit strategy to your sports facility’s business plan. Now that you have […]
When you’re considering how to best market your sports facility to your community, the most important thing to do is to plan ahead, whether your business is brand new or has been around for decades. Sure, things can change at a moment’s notice, and owning a business requires a good deal of flexibility. You don’t […]
Trying new marketing methods can get discouraging when they don’t seem to yield immediate results. However, as I always remind my staff, it takes an average of 6-8 contacts before a client actually buys. I’ve noticed that consistent marketing is something that sports facilities often struggle with. They’ll market an event or promotion one way […]
Introduction On this site, I talk quite a bit about how to market your sports facility, so I definitely want to mention a marketing effort that many sports facilities skip. It’s one that I consider to be one of the easiest and most important branding/marketing opportunities available to you: your staff. Marketing isn’t just about […]
Sports facility owners are not typically marketing experts. Their backgrounds are usually in sports or fitness. Usually, their time is consumed by a seemingly never-ending task list that leaves little time to research marketing trends. I’ve seen several eSoft Planner clients close down their sports facilities over the years because their marketing efforts were lagging […]