Read our blog posts to learn more about new ideas for marketing your facility. Ideas can range from staff management to social media to volunteering. These articles are written by experts , with decades of experience in the sports facility world.
The holidays are approaching, and families are assembling their shopping lists. Your clients will be looking for memorable gifts for their loved ones. Amid all the ads for toys and electronics, will they think of your sports facility as a prime shopping spot? They should. It’s essential that you take advantage of the holidays to […]
Batting cages are a central feature in my own sports facility and in many of my clients’ facilities, so I know how just how tough it is to keep profits up when the spring hits. Having a 12-month marketing plan for your sports facility can help prevent the slow season‘s revenue dip, but it’s not enough to just have a plan; […]
When you’re considering how to best market your sports facility to your community, the most important thing to do is to plan ahead, whether your business is brand new or has been around for decades. Sure, things can change at a moment’s notice, and owning a business requires a good deal of flexibility. You don’t […]
Last week, I explained how important fitness / skills assessments are to keeping your sports facility customers happy and your employees accountable. Now I will explain why you should charge for these assessments, and how they can be an “ace in the hole” when you sell sports facility memberships. Many sports facility owners and managers shy […]
As a sports facility owner or manager, there’s no excuse to not make an attempt to track your clients’ interests. Your customers are more likely to engage with marketing efforts that directly appeal to them. An analysis of their interests also provides extremely valuable information to you as a business owner. Here are four simple […]
Trying new marketing methods can get discouraging when they don’t seem to yield immediate results. However, as I always remind my staff, it takes an average of 6-8 contacts before a client actually buys. Here are a few cross promotion strategies that I have put into practice at my own facility.