Most of the sports facility owners and managers I talk to do a good job of keeping track of the customers who come into their facility for a service. They collect their clients’ contact info. Sometimes, they even take note of their interests for future marketing. The area that most owners/managers struggle with is going […]
We’ve already discussed how electronic online payments and electronic online records can help your sports facility. This week. I’ll try to convince you that electronic, online scheduling is also essential to your sports facility operations. It increases your efficiency and eliminates a lot of confusion. Since I sell scheduling software, I make it a point […]
Last week, we discussed how keeping electronic records lowers overhead and improves cash flow at sports facility start-ups. In the past, we’ve also discussed how requiring upfront payments helps keep more cash on-hand. You’ve heard it many times, but I’ll say it again: Cash is king for new businesses. Any efforts you make toward improving […]
Sports facility start-ups need to save money every way possible. As we’ve discussed before on this site, cash flow is essential (which is also, by the way, why you should require upfront payment at you sports facility) especially when you’re a start-up. Oftentimes, what might seem like small or necessary expenses really add up when […]
There are plenty of potential customers out there who don’t care much about the price you charge them for your services. And although they typically don’t make up a majority of your customers, they’re worth paying attention to. You’ve probably already come across a few of these customers, especially if you have an affluent target […]
The best sports facility owners do more than just market their services with mailers, online strategy and signs and flyers inside their facilities. They and their staffs also physically go out into their communities — and beyond — to show future clients what professional services that they can expect to receive at their sports facilities. […]