Developing relationships with local sports coaches can help bring many new athletes into your facility. If the coach decides to bring their entire team into your facility on a regular basis for practice, those athletes will often decide to come back for additional training on their own. However, just making a positive first contact with […]
Just like recreational sports programming, birthday parties and team parties are a great programming option for your sports facility. They generate new business by increasing awareness of your business in the community and are a reliable source of revenue. The birthday parties we host at DNA Sports Center generate more referrals than almost any other […]
As you develop your sports facility’s 12-month marketing calendar, you may be looking for more programming options to fill the slow times in your sports facility. If you have an open turf area, consider starting a recreational dodgeball league. Recreational sports such as dodgeball have distinct benefits that traditional competitive sports can’t offer your sports […]
When you run a sports facility, sports injuries are bound to happen on your premises. If you don’t have an official accident report form that all employees know how to access and use, you are inviting legal troubles and missing out on an easy opportunity to improve client relations. Formal accident reports show clients that […]
As I’ve mentioned before, classes are often the most profitable programming option for sports facility space. Whenever possible, group instruction should be given priority over rentals or private instruction at your facility. If you’re considering expanding your class offerings, sports performance programs are a great option for both athletes and facilities, and are a […]
As I train sports facility owners and managers on how to set up their businesses with eSoft Planner online scheduling software, they often tell me specifically how their facility operates. They expect the system to conform to their operations exactly. In reality, you’re not likely to find a system that can replicate your operations in […]