The way your staff answers the phone at your sports facility tells your prospective clients a lot about your business. As a sports facility owner, you may not know what impression prospective clients are getting of your facility when they call – after all, you’re not likely to call and inquire about your own services. […]
Injuries are going to happen in the sports world, or whenever physical activities are involved. As a sports facility owner, do you know how your staff would react in the event that one of your clients gets sick or injured while working out or playing at your facility? While I can’t dispense medical advice, I do make sure to keep certain priorities in mind at my own facility as far as safety goes.
In my last post, I talked about how important your sports facility staff is to your marketing efforts. As you know, good instructors are also essential to ensuring that your clients have a pleasant experience at your sports facility and continue coming back. Your staff and instructors can make or break your business. Your instructor […]
On this site, I talk quite a bit about how to market your sports facility, so I definitely want to mention a marketing effort that many sports facilities skip. It’s one that I consider to be one of the easiest and most important branding/marketing opportunities available to you: your staff. Marketing isn’t just about buying […]
Introduction Your instructors are the core and the face of your sports facility. It’s absolutely essential to have a professional and enthusiastic team running your programs. However, keeping good, committed instructors on staff is not easy. Usually, they’re part-time and have irregular hours, which makes it harder to establish loyalty than it is with full-time […]
Many coaches dream of owning their own sports facilities company. After all, as the boss, you make all the rules and run things exactly the way you want. But no one daydreams about working on accounting spreadsheets long into the night. They don’t imagine haggling with vendors or making sure the facility is clean before […]