Developing relationships with local sports coaches can help bring many new athletes into your facility. If the coach decides to bring their entire team into your facility on a regular basis for practice, those athletes will often decide to come back for additional training on their own. However, just making a positive first contact with […]
Just like recreational sports programming, birthday parties and team parties are a great programming option for your sports facility. They generate new business by increasing awareness of your business in the community and are a reliable source of revenue. The birthday parties we host at DNA Sports Center generate more referrals than almost any other […]
As you develop your sports facility’s 12-month marketing calendar, you may be looking for more programming options to fill the slow times in your sports facility. If you have an open turf area, consider starting a recreational dodgeball league. Recreational sports such as dodgeball have distinct benefits that traditional competitive sports can’t offer your sports […]
Most of the sports facility owners and managers I talk to do a good job of keeping track of the customers who come into their facility for a service. They collect their clients’ contact info and sometimes even take note of their interests for future marketing. The area that most owners/managers struggle with is going […]
You already know that attracting new training clients to your facility requires some upfront marketing costs. However, not all marketing strategies are equally effective. Since your time is truly your most valuable asset, wasting it on efforts that don’t have a high return on investment is a big mistake. After any marketing campaign ends, it’s […]
You may have noticed that it can be difficult to get your clients’ attention unless you’re offering them a targeted service at a special rate. Getting noticed gets even more difficult when you’re reaching out to prospects who have never been to your facility. These prospects will only respond to your invitations if they know […]