Welcome to Sports Facility Expert – your one-stop shop for building, running and growing your sports facility
Reduce Your Risk: 6 Great Ways to Diversify Your Sports Business
Cash flow problems are almost always at fault when sports facilities fail.
Unfortunately, most sports facility owners and managers don’t know that they’re putting their cash flow at risk by relying on too few sources for most of their income.
Here are some common options that many sports facilities have used to diversify successfully.
5 Mistakes That Drain Your Lessons Revenue
Private lessons are a huge moneymaker for most of our sports facilities.
But that means bad habits in lesson scheduling can drain significant money from your business – losses that you may have never even noticed.
Here are the most common bad habits I’ve noticed when it comes to hosting private lessons at sports facilities.
Another Sports Facility Revenue Booster: PowerStrips
My son has always been a baseball player (as I was), but he decided to play football his senior year of high school after being recruited by a coach. Well, unfortunately, one play resulted in a broken leg, a lot of pain, and a lot of anxiety about how the injury would affect his plans […]
Considering Scheduling Software? Here’s What to Look For
Are you one of the many sports facility owners who have let the search for new scheduling software fall to the bottom of their to-do list? I get it. Adopting a new scheduling system means learning how to use it, which takes hours. It also means changing routines that your clients and staff may already be comfortable with. […]
The 2 Essential Skills Most Facility Owners Lack
This is a guest post by Tim Ziakas, Managing Partner of Parkview Sports Group. I met Tim when his baseball facility started using eSoft Planner, the scheduling software I built for sports facilities. Tim now uses his experience in finance and ownership to help sports facilities around the country improve. When your sports facility is struggling, it’s easy […]
AdvoCare for Sports Facilities: The 2 Reasons I Sell it in my own Facility
As the owner or manager of a sports facility, you’ve probably already heard of AdvoCare’s nutritional products. They’re popular, and they’re targeted toward sports performance. So, have you considered carrying AdvoCare or other nutritional supplements at your business? I gave it some thought before I started with the program last year. There have been some pros and […]
Baseball Arm Velocity: Strength Training for Safer, Faster Throws
This post was written by Jake Davis, Strength and Conditioning Specialist for DNA Sports Center. I’m a pretty laid back guy. But, when it comes to strength training for baseball players, I can get fired up. That’s because baseball players are particularly at risk for bad training from coaches whose only credentials are having played […]
Make More Money from Sports Facility Birthday Parties
The first step to making money from birthday parties at your sports facility is to fix your party packages and pricing. Once you’ve done that, you can still continue to optimize for profit in 3 ways: making more money per party, spending less money per party, and selling more party packages, overall. 1. Make more […]
Best Practices for Birthday Parties at Sports Facilities
When I opened DNA Sports Center, I never expected birthday parties to be a big source of revenue for us. I knew there were a lot of places in town that were already marketing hard for birthday party business. I wasn’t interested in competing in an area that we might not dominate. Well, I was […]
Sports Facility Web Site Guide Part 3: Build it
Now that you have a better idea of what you’d like on your web site, it’s time to choose who will build it, and how. Learn which options you can use to build your sports facility’s website.
Sports Facility Web Site Guide Part 2: Content
Now that you understand the basic building blocks for your web site, it’s time to get specific about what you want your web site to be.
Regardless of how you end up building your new web site, you’ll need to know three things. Learn what features are necessary for a sports facility.
Sports Facility Web Site Guide Part 1: The Basics
Many new sports facility owners don’t think of themselves as “computer people.” They like spending their time out on the field or the court, not in front of a screen. They know that a web site is important for their new business, but they don’t know where to start, so they jump at what seems like […]
Startup Expenses for a Batting Cage Facility
How Much Does it Cost to Open a Baseball and Softball Businesses? A lot of visitors come to this site looking for info on how to open a new baseball or softball facility. I think batting cage facilities have a special appeal to aspiring entrepreneurs because: there’s usually a big demand for them in our communities they seem more FUN to invest in than your […]
Want to Open a Sports Academy? Here’s How Much Operating Cash You Need
Once you have an idea of what you’ll pay upfront for your new sports facility’s site and equipment, the last piece of the puzzle to finding your total upfront investment is your “operating cash.” That’s the money you need for the day-to-day expenses that keep your doors open and your business running smoothly. Calculating your operating cash isn’t as exciting […]
What Equipment do I Need for my Sports Facility Start-Up?
If finding and paying for a great location is the biggest issue facing new sports facility owners, the next biggest hurdle is finding and paying for the equipment for that facility.
To figure out what you really need and how you should pay for it, start by reviewing your business plan.
Baseballs Disappearing? Here’s One Easy Way to Track Them
Baseball disappearance: It can happen so slowly that you might not notice until one day it seems like half of your supply is missing. Baseballs are easy to lose, but small businesses can’t afford to ignore the cost of frequent baseball replacement. So, what to do? Our first attempt to track baseballs at DNA Sports Center was […]
How to Pay for Your Sports Facility’s Site
The Best Ways To Acquire the Space for Your New Business So, you’ve figured out what type of space you need for your sports facility, and you’ve scouted some potential sites. By now, you should be getting an idea of what your space is going to cost. Now it’s time to figure out how you’re going to […]
Skydivers Landing in a Swimming Pool? Now That’s Great Swim Club Marketing
Talk about a great way to draw attention to your sports club — or in this case, swim club. Look what eSoft Planner client Chartwell Swim Club in South Jersey did this summer. They had skydivers land in their pool! First, they cleared the idea with their local police chief and government agencies. They even got approval […]
How to Choose a Location for Your Sports Facility
Choosing a physical space is probably the most important thing you’ll do as the owner of a start-up sports facility. Why? Of all the things that threaten your start-up, the cost of the physical space is the most dangerous. If at any point you’re struggling to manage cash flow, the rent becomes a heavy weight around your business’ neck. Plus, your […]
You’re Probably Making one of These 4 Email Marketing Mistakes
Each email you send to your clients is a chance to make a sale. Unfortunately, each email you send is also a chance to get kicked out of your prospects’ inboxes forever. (That is why I only send the best content to my own email subscribers.) I get a lot of marketing emails from sports […]
How Your Clients Will Pay 3x More … and Thank you for it
Dependable revenue is key to your business survival, which is why you give your members and players special treatment and do your best to keep them coming back year after year. But here’s where most of us get it wrong when it comes to keeping members happy and attracting new ones: we focus on selling what we’re great at instead of focusing on how our […]