Welcome to Sports Facility Expert – your one-stop shop for building, running and growing your sports facility
How to Rent Sports Facility Space to Teams
Any sports facility with an open field, turf or court area can monetize its space in several ways. Running group instruction in the area or splitting up the space for private or semi-private instruction are typically the most profitable options. However, those options alone won’t fill the space for all of its optimal hours. Rentals […]
Ideas for Holiday Specials at Sports Facilities
The holidays are approaching, and families are assembling their shopping lists. Your clients will be looking for memorable gifts for their loved ones. Amid all the ads for toys and electronics, will they think of your sports facility as a prime shopping spot? They should. It’s essential that you take advantage of the holidays to […]
How to Build and Sell an Effective Sports Training Program
Looking for a new programming idea that will make your business more money and help your clients achieve their athletic goals? One of my eSoft Planner baseball academy clients recently did just that. They created a baseball training program that consists of four weeks of hitting instruction, two weeks of fielding instruction and two weeks of […]
Increase Revenue from Sports Facility Lessons with this Tip
Private lessons can bring in a lot of money at your sports facility, particularly if you have well-known instructors on staff. Most sports facilities that offer private lessons have policies in place that pay the instructor a commission on each lesson, either by a flat rate or a percentage, based on the value of the lesson. […]
To Keep Players Coming Back to Your Sports Facility, Use Encouragement
It’s important for your staff to make a conscious effort to pay attention to those in the classes who might be struggling, or who just aren’t as talented. Then, they can make note of their improvements. That way, they come away with a positive experience after every class session. Here’s how.
Sports Facility Revenue Generator and Programming Idea: Soccer Memberships
Along with selling custom sports training packages for individual clients’ specific sports-related goals, your facility should also be promoting sports-specific monthly memberships.
Ongoing memberships provide a dependable source of revenue for your sports facility and provide your clients with a convenient, consistent training option.
Get Valuable Leads for your Sports Facility With Coaches Clinics
Developing relationships with local sports coaches can help bring many new athletes into your facility. If the coach decides to bring their entire team into your facility on a regular basis for practice, those athletes will often decide to come back for additional training on their own. However, just making a positive first contact with […]
Add a Strength Training Program at your Sports Facility
As I’ve mentioned before, classes are often the most profitable programming option for sports facility space. Give group instruction priority over rentals or private instruction at your facility. Along with speed and agility training, a strength training program is essential for athletes. Both improve abilities and reduce the chance of injury. Use your strength programs […]
How to Increase Sports Facility Revenue with Birthday Parties
Just like recreational sports programming, birthday parties and team parties are a great programming option for your sports facility. They generate new business by increasing awareness of your business in the community and are a reliable source of revenue. The birthday parties we host at DNA Sports Center generate more referrals than almost any other […]
Programming Idea for Sports Facilities: Dodgeball Leagues
As you develop your sports facility’s 12-month marketing calendar, you may be looking for more programming options to fill the slow times in your sports facility. If you have an open turf area, consider starting a recreational dodgeball league. Recreational sports such as dodgeball have distinct benefits that traditional competitive sports can’t offer your sports […]
Sports Facility Operations Tip – Accident Reports
When you run a sports facility, sports injuries are bound to happen on your premises. If you don’t have an official accident report form that all employees know how to access and use, you are inviting legal troubles and missing out on an easy opportunity to improve client relations. Formal accident reports show clients that […]
How to Add Sports Performance Programming to Your Sports Facility
As I’ve mentioned before, classes are often the most profitable programming option for sports facility space. Whenever possible, group instruction should be given priority over rentals or private instruction at your facility. If you’re considering expanding your class offerings, sports performance programs are a great option for both athletes and facilities, and are a […]
Marketing Ideas for Batting Cage Facilities: Retain Customers Through Spring
Batting cages are a central feature in my own sports facility and in many of my clients’ facilities, so I know how just how tough it is to keep profits up when the spring hits. Having a 12-month marketing plan for your sports facility can help prevent the slow season‘s revenue dip, but it’s not enough to just have a plan; […]
Creating a 12-Month Marketing Plan for Your Sports Facility
When you’re considering how to best market your sports facility to your community, the most important thing to do is to plan ahead, whether your business is brand new or has been around for decades. Sure, things can change at a moment’s notice, and owning a business requires a good deal of flexibility. You don’t […]
Featured Sports Facility: World Baseball Outreach
I recently met Jerry Jacobson. His organization, World Baseball Outreach, just started using eSoft Planner scheduling and management software, the program my company developed for sports facilities. Upon discussing the scheduling needs of his nonprofit baseball facility, I was impressed with his vision and with how focused he is on helping others. I’ve talked before […]
Sports Facility Operations: Automated and Streamlined
As I train sports facility owners and managers on how to set up their businesses with eSoft Planner online scheduling software, they often tell me specifically how their facility operates. They expect the system to conform to their operations exactly. In reality, you’re not likely to find a system that can replicate your operations in […]
Scheduling Instructors: Simplify Operations by Giving Instructors Regular Time Slots
Ever since my company created a web-based scheduling software, I’ve been talking to sports facility owners and managers across the country to get their feedback. In fact, I still personally train many of our clients on how to use the software. I come across one complaint fairly often. Managers don’t like the fact that the […]
Sell Sports Facility Memberships Through Evaluations
Last week, I explained how important fitness / skills assessments are to keeping your sports facility customers happy and your employees accountable. Now I will explain why you should charge for these assessments, and how they can be an “ace in the hole” when you sell sports facility memberships. Many sports facility owners and managers shy […]
Skills Assessments Help Customer Retention, Increase Revenue
It’s important to make sure your clients are getting what they’re paying for at your sports facility. In general, the best way make sure that happens in sports or fitness facilities is through regular fitness / skills assessments. Customer Goal Setting I’ve mentioned before how custom packages at your sports facility should be tailored. As […]
How to use Client Management Software to Gauge Customer Interests
As a sports facility owner or manager, there’s no excuse to not make an attempt to track your clients’ interests. Your customers are more likely to engage with marketing efforts that directly appeal to them. An analysis of their interests also provides extremely valuable information to you as a business owner. Here are four simple […]
The Problems with Scheduling Semi-Private Lessons
My clients sometimes ask why eSoft Planner, the scheduling software my company produces for sports facilities, doesn’t allow users to set aside time for multiple group lessons as easily as they can set up multiple one-on-one private lessons. As experienced sports facility owners and managers already know, these group lessons, or “semi-private” lessons with 2-4 […]