Tips for marketing your sports facility.
As your sports academy transitions from busy season to slow season and back again, creating seasonal sports marketing and staying ahead of it will be a necessity.
If you’re struggling to plan your marketing more than a few weeks or months ahead of time, it’s time to try a simpler method.
Even a marketing plan that only covers the basics can make a huge difference in your bottom line.
You need to keep your space full for as many hours of the week as possible. That’s one of the pillars of running a profitable sports facility. And for many boutique-type sports academies, it’s easy enough to do during after-school hours and weekend days. What’s left is to fill in the gaps — such as […]
We sports facility owners are always looking for ways to boost our profits. So if local businesses partner with us by sponsoring our teams, players or programs, it can be a big win. There many ways to structure sponsorship packages successfully. However, there are also lots of ways to let sponsorships distract from your mission […]
Introduction When it comes to creating sports academy programming, we often get it backwards. First, we get excited about a new technique or idea to help our athletes. Then, we try to convince our customers how cool it is. We should start by focusing on our customers’ problems instead. When we package programs as tailored […]
Many sports facilities stick to the basics when it comes to marketing. However, even an extra 20 minutes improving your description of a camp, membership, or new instructor can result in another enrollment — and hundreds more dollars in revenue.
Try spending 20 minutes on one of these five simple and free marketing tactics.
When someone new visits your web site, they’re not usually ready to become a customer yet. If you don’t get their attention and keep it while they’re on your site, you risk losing it forever.
Unfortunately, most of the sports facility web sites I see (and I see a lot of them) don’t take the few simple steps available to keep in touch with these prospective clients.