Tips for marketing your sports facility.
Introduction When it comes to creating sports academy programming, we often get it backwards. First, we get excited about a new technique or idea to help our athletes. Then, we try to convince our customers how cool it is. We should start by focusing on our customers’ problems instead. When we package programs as tailored […]
Many sports facilities stick to the basics when it comes to marketing. However, even an extra 20 minutes improving your description of a camp, membership, or new instructor can result in another enrollment — and hundreds more dollars in revenue.
Try spending 20 minutes on one of these five simple and free marketing tactics.
When someone new visits your web site, they’re not usually ready to become a customer yet. If you don’t get their attention and keep it while they’re on your site, you risk losing it forever.
Unfortunately, most of the sports facility web sites I see (and I see a lot of them) don’t take the few simple steps available to keep in touch with these prospective clients.
To rise above the competition and get clients excited about your business, you need more than a unique mission. You need to be able to explain and sell your distinct advantages to potential players and their families. For a great example of how it’s done, we can look at Alchemy Sports Complex, home of Alchemy […]
Not long ago, getting a college coach to notice an athlete generally meant a lot of traveling and overcoming some pretty long odds. Times sure have changed. These days, even novice videographers can put together a basic recruiting video and email it to a coach with a few clicks. Recruiting and highlight videos can make […]
Relying too much on any one service for your sports academy’s cash can put your business at risk. As I explained in this post, you can hedge against that risk by adding more variety to your services, which many sports complexes do by selling retail products or concessions. However, the easiest way to diversify your […]