Multi Sport Indoor Facilities: A Blueprint for Steady Revenue
Opening a multi sport indoor facility can be a game-changer, but only if you approach it with a smart business strategy. These large, versatile spaces offer the potential for year-round revenue. The key isn’t just offering a variety of sports, it’s building multiple, reliable revenue streams that keep the facility running smoothly no matter the season.
The Real Advantage: Diverse Revenue Streams
The biggest benefit of adding multiple sports to your facility is the ability to diversify your revenue. Unlike single-sport facilities that often ride the highs and lows of seasonal participation, a multi-sport facility can maintain steady income year-round.
A Layout That Works For A Multi Sport Indoor Facility
A common layout includes:
- Hard courts for basketball, volleyball, and pickleball. They’re perfect for open play.
- Turf areas for soccer, baseball, and softball. Turf can handle a variety of training-based services.
- Fitness center, often carved out from turf space, can host speed and agility programs.
Each section requires its own target audience and plan.
Services That Drive Success
A strong multi-sport facility typically offers a mix of:
- Memberships (a great source of recurring revenue)
- Rentals (a great way to upsell your space)
- Camps and Classes (an easy way to earn extra revenue for teams)
- Private Training (a strong driver of athlete retention)
- Teams (optional but effective for long-term client engagement)
No matter what your layout is, recurring revenue should be a core part of your strategy. Many facilities offer monthly memberships for access to open play or training spaces. These memberships provide a predictability that rental-focused models can’t match.
Staff Smart With A Multi-Talented Team
Running a multi-sport facility means you need a strong leadership team. Think beyond a single general manager. For example, at my facility, I had:
- A manager and an assistant manager who handled daily operations, sales, and private training
- A director of baseball who managed all baseball-related programming, from leagues to private lessons
A cross-functional team makes it easier to scale your services and adapt to demand in different sports.
The Big Risk: Size and Rent
It’s tempting to go big, but bigger isn’t always better. One of the biggest challenges of launching a multi sport facility is the size and associated rent or lease costs. A large space may offer the flexibility to host multiple sports, but if you can’t fill it consistently, or if you rely too heavily on short-term rentals, you could find yourself drowning in expenses. It’s important to be realistic about what you can manage year-round. Focus on your recurring services. They will increase your cash flow more than your hourly rentals will. Also, start smaller and expand as demand proves itself.
Final Thoughts: Growing A Multi Sport Indoor Facility
With the right mix of space, staffing, and services, they allow you to weather the ups and downs of the typical sports calendar while delivering more value to your clients. Want more insights into growing your sports facility’s revenue? Book a custom consultation with our experts!
