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A young cheerleader practices a split with pom-poms in a cheer gym, a scene that highlights the possibilities of opening a cheer gym

Startup Guide For Opening A Cheer Gym

Opening a cheer gym is an exciting venture that combines a passion for cheerleading with the opportunity to mentor athletes. Starting a successful cheer business requires careful planning and a solid business strategy, even if you are an experienced coach. Here’s a detailed guide to help you get started. 

Finding Your Space

The right location is crucial for attracting students. Consider a space’s proximity to your target audience and any competition. Space management is not as big of a concern as other facilities.  However, you should consider adding rooms for smaller services if needed. In addition, space should have ample room for any equipment you would like to add. 

Investing in high-quality cheerleading equipment helps create a safe and professional environment. Some of these essentials include tumbling mats, stall bars, trampolines, handstand canes, and others. Consider the size of the space needed for all of these items. Additionally, many cheer businesses offer open gyms. Make sure your space is big enough to provide an open gym and capable of holding any programs you might offer. 

Developing Your Cheer Gym’s Programs

Offer a variety of programs to cater to different skill levels and interests, including: 

  • Private lessons
  • Group classes
  • Competitive teams (a must-have source of revenue for many gyms)
  • Memberships with access to services 
  • Opportunities to go to competitions, like nationals

Boost your revenue by selling uniforms and outfits. Selling custom competition uniforms and practice gear makes your business an easy place to go for any cheer-related items that they need!

Marketing Your Business

Experience and brand are an important aspect of building and marketing a cheer gym. Having connections in the industry can be beneficial to marketing. It can also help you find experienced coaches with different skill sets to add to your business. Additionally, coaches are often great people to market your facility. 

Many cheer gyms offer services as a way to expand their marketing to new and potential customers. Offering a free class can be a great hook to get potential customers to visit your gym. Skill assessments can help new customers understand where they need to improve. Finally, franchise opportunities can help expand your brand. 

Successfully Opening A Cheer Gym

Implementing scheduling software can streamline your gym’s operations and enhance the customer experience. With a platform like eSoft Planner, you can: 

  • Allow students to book classes, private lessons, and group sessions online
  • Manage staff schedules with ease
  • Offer automated reminders and updates for any booked services
  • Simplify the registration process for camps, teams, and competitions

Scheduling software can not only save your business time and money, but it can also help you maintain an organized business. Then, you can focus on what matters most – training your athletes for success.  

Conclusion

Opening a cheer gym can be a rewarding experience with a lasting impact on your community. With careful planning and a passion for cheer, you can create a successful space where athletes can grow and achieve their dreams. For more insights on successfully opening a cheer gym, book a free consultation with our experts. 

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