Optimizing Cheerleading Camps: Expert Tips For Sports Facilities

The demand for high-quality cheerleading camps continues to grow as more athletes seek to strengthen their skills. Offering cheer camps can be a great way for cheer gyms to attract potential clients and enhance their business offerings. This blog post discusses the basics needed to create a strong cheer camp. 

Cheer Camp Structure

Cheer camps can be a great source of extra revenue for cheer gyms. In fact, over 3 million cheerleaders in the US participate in programs like youth rec, all-star, school cheer, and STUNT. Many camps focus on specific techniques needed, while others teach a variety of skills required for cheer. The typical summer camp is geared towards beginners or younger athletes, with the focus being more recreational. Although many offer day camps only, there are a few cheer facilities that offer overnight camps. These camps allow you to break your camp registrants into smaller groups for more private training throughout the course of the camp. That way,  you can offer more specific training based on age or skill level. 

Managing Your Cheerleading Camps

Facilities can offer a few types of discounts in order to get more potential clients through the door. The first is an early bird discount, where clients can receive a discount for signing up early. Early bird discounts create a sense of urgency and assist with your marketing. Advertise when your camps fill up early; it lets potential clients know they need to sign up early the next time you offer this type of programming. It can also improve your cash flow. Another essential discount is the multi-camper discount. This discount is perfect for attracting families. It makes your camp more affordable and can increase your enrollment. 

Something else you can offer is a scholarship or financial aid for those who might not be able to otherwise afford these camps. We recommend implementing some sort of application to process these requests. In addition, we recommend implementing a waiver for registrants to sign when they register for the camp. This provides security to the facility if anything were to happen. 

Conclusion

Cheerleading camps can be a great addition to a facility, earning you both extra revenue as well as potential clients. By investing in cheerleading camps, you’re providing a fun experience for registrants while also growing your business. Are you looking for more ways to grow your cheer gym? Book a free consultation with our experts.