Enhance Your Facility With Group Lessons: Golf Fitness As A New Revenue Stream
Tiger Woods revolutionized the world of golf by emphasizing the importance of fitness in training. His dedication to golf-focused workouts not only elevated his own skill level but also set new standards in the sport. As Woods broke records, it became evident to golfers worldwide that fitness was a critical part of success on the course. This shift in perspective has led to a growing trend where fitness is not just a nice addition but a necessity for serious golfers. Due to this, many golf centers are now adding fitness programs to their services. In this post, we explore the ways that you can sell group golf fitness lessons at your facility to gain more revenue and clients.
Selling Group Lessons Golf Fitness At Your Facility
The two best ways to sell this at your facility are through memberships or packages. It’s a great source of recurring revenue and can be offered throughout the year. This helps facilities gain more revenue during the playing season, when golfers prefer to go outside to play. By offering new ways to work out consistently and improve their skills, you can easily manage a slower season. Some players like to work out in the morning as a warm-up before playing in the afternoon. Take advantage of this opportunity!
Another way you can offer fitness at your facility is through assessments. Make it a free assessment for new players as a way for them to set a benchmark for improving their skill level. With this benchmark in mind, they can come in again to reassess where they stand in comparison to their first visit.
Group lessons, whether for assessments or not, can be a great addition to a facility. Fitness groups can build a community and help grow a client’s skill level. Also, it can increase revenue – with multiple people paying for a lesson. Clients can book a group lesson as part of their membership or package. They can drop in as needed for a workout or gain more benefits by scheduling as part of a group.
Some facilities choose to work with instructors certified by the Titleist Performance Institute. TPI is the leading organization dedicated to golf fitness. They offer several levels of certification for instructors. Their experience is invaluable; according to their website, 18 of the last 20 Major Championships were won by players advised by a TPI Certified Expert. Their experience and insights can be a strong motivator for players to visit your facility.
Conclusion
Group lessons golf is now closely intertwined with fitness, and many golf centers are taking advantage of this by adding lessons and other services that are focused on fitness. By offering these new services, you can increase your revenue and bring in potential new clients. Looking for more insights on how to grow your revenue? Book a free consultation with our experts.
