How A Virtual Marketing Assistant Can Elevate Your Sports Facility’s Success
Running a sports facility requires more than just great programs and top-notch equipment – it demands a strong marketing plan to attract and retain customers. In part 1 of this series, we discussed some of the most common mistakes we see sports facility owners make and why having a solid marketing strategy is crucial for success. Now, we will explore eSoft Planner’s tool, the Virtual Marketing Assistant (VMA). The VMA will help you avoid these pitfalls and build a thriving business. Learn effective marketing strategies so that you can confidently take over when you’re ready.
The Virtual Marketing Assistant
The Virtual Marketing Assistant is a service from eSoft Planner tailored to new and existing sports facilities that need professional marketing support but may not have the time or expertise to execute a plan. This service provides expert guidance in key marketing areas, equipping facility owners with the knowledge and tools they need to successfully take control of their marketing efforts and ensure steady business growth.
Key Features and Benefits
The team will develop a special marketing plan customized to your business based on insights into how you want to target specific clients. This plan contains multiple ways to reach your customers and build your marketing strategy, from social media to email marketing. Additionally, the VMA will save you hours of time, increase your sales, improve the client experience, and more.
Content Creation & Management
The VMA develops engaging and relevant content for your facility’s website, social media, and more. This ensures your facility is active on all your platforms, helping you build a loyal community. Additionally, it manages (or sets up) your Google Business Profile. Learn best practices for creating compelling content and managing all your accounts with ease.
Detailed Editorial Calendar
Having an organized marketing strategy is crucial. We recommend planning a basic 12-month strategy to avoid a slow season. This virtual marketing tool provides a detailed editorial calendar to plan content across multiple platforms. Therefore, you ensure a consistent (and strategic) approach to your marketing.
Email Marketing & Promotions
It’s time to get rid of random email blasts that no one opens. The VMA crafts compelling emails to targeted audiences about upcoming services they’ll be interested in. It sets up automated emails for important aspects like welcoming new clients to the facility. Additionally, the VMA can add customized messages when clients log into your software.
SEO Optimization
Having a great website and social media content is just the beginning – ensuring people can find it is essential to your success. The VMA optimizes your website using best practices for search engine optimization (SEO), helping it rank higher on Google searches. These improvements can attract more local customers searching for services like yours.
Campaign Analytics & Performance Tracking
Understanding what works and what doesn’t is key to long-term marketing success. The tool tracks performance metrics for your marketing campaigns and adjusts your strategy based on monthly data. Learn how to correctly interpret data and refine your marketing efforts.
Conclusion
Marketing can make or break your sports facility’s success. With eSoft Planner’s Virtual Marketing Assistant, you’ll receive tailored marketing strategies and expert guidance to manage your marketing with success. Get in touch with eSoft Planner for more information!
Want expert advice on every aspect of your sports facility? Book a consultation with our experts to get customized support for building and growing your business.
