Driving Success: How Group Golf Lessons Can Transform Your Sports Facility
In the world of golf, individual performance and training often take center stage. However, group golf lessons are quickly growing in popularity. Not only does it benefit clients with more skills-based training and support, but it also offers more profit for the golf instructors themselves. Below, we discuss what these benefits are and how to structure your lessons to grow your clients.
How Group Golf Lessons Benefit You
Group golf lessons can be very profitable for a facility. Even though costs per person might go down, there are more paying clients per session to more than make up for it. For example, pretend you’re offering both a private and group lesson. One private session is $120. A group session might be $40/person, but a group of six people gives you a revenue of $240. A group can easily make you more money than your private training will be. If you offer multiple group trainings across the week at various times, you can benefit significantly from them.
Develop structured programs that cater to different skill levels or age groups. Offering beginner and intermediate lessons is a great starting point. With different types of lessons, anyone who wants to get specialized training can find a group to join at your facility. Focus these group lessons on different skills (such as chipping or putting) that your clients may want help practicing. Teach them each technique per shot. The group’s skillset is the key component in creating a group that works well together.
Most instructors look for about six people per lesson. This allows them to work well with a group of people – allowing specialized time with individuals while others practice their techniques. A group also allows clients to provide support and insights to each other – and motivate them to come back to the facility. A lot of beginners or younger players prefer these types of sessions (81% of players aged 16 to 25 are attracted to the social aspect of the sport – including leagues and group lessons). It can be a more relaxed and enjoyable experience for learning.
Conclusion
Group golf lessons offer many benefits for both sports facilities and clients. These programs can drive your facility’s success and profitability. Embrace these group trainings and watch your community grow. For more insights into growing your sports facility, book a free consultation with our experts.
