In-Depth Sports Facility Industry Analysis: Navigating Changing Industry Trends
In a world that is always evolving, the sports facility industry is constantly shaped by emerging trends and market changes. Understanding these changes is essential for facility owners looking to grow their facility. Our in-depth sports facility industry analysis will navigate a few of the most popular trends of the last year and uncover strategies for success.
Sports Facility Industry Analysis: New Trends
One of the most worrying trends is a decline in participation in many sports. Baseball, for example, dropped 20.1% for children participating on a regular basis from 2019 to 2022. Other sports, like hockey, gymnastics, and more, also dropped between a range of 10 to 20% in participation. This could be due to many factors: increased expenses for sports, declines in attendance for games, and increased popularity of other spring games. Lacrosse, tennis, and pickleball are a few of the spring sports that have seen a significant increase in both popularity and participation. Sports facilities need to learn to adapt. Having multi-use spaces can help you escape a decline in participation.
Pickleball is a sport that can easily be added to any facility, no matter what they offer. It also works as a singular sport at a facility. The main benefit of pickleball is that it can be played by people of all ages and skill levels. In addition, it works for different models of sports facilities. You can offer pickleball lessons, court rentals, or leagues. This creates a far wider audience range than other sports would. Due to this versatility, it is a massively growing sport. Adding it to your facility can bring a new surge of clients (and revenue) to your business.
Popular Technology Industry Trends
Another new trend is the addition of new technology to aid with sports. The most popular new addition is golf simulators. Golf simulators are a perfect way for facilities to get golfers who want to practice during the off-season. They’re also good for times during their season when the weather is bad, but the golfers still want to play. Just like pickleball, they can be used for any model of sports facility. Advanced technology is excellent for facilities that would like an upsell for their rentals. For example, a facility could rent out a batting cage with a HitTrax for an increased price. Technology can be a strong addition to any sports facility.
Access control is another essential new addition to a sports facility. Fitting an open schedule that works with all of your clients can be tricky. Usually, this ends up with clients potentially missing your open hours due to their own schedules. Access control can be a great solution. Use an app that gives clients access to your facility at the times they book. The benefit is that you can open your facility for longer hours without having to staff your facility around the clock. Also, this gives your client more open slots to book. Increase your revenue without increasing your expenses.
Conclusion
With all these new trends changing the sports facility industry, it’s more important than ever that your sports facility is able to adapt. Taking advantage of these trends can bring a wider audience and increased revenue to your facility. For more insights into growing your facility, book a free consultation with our experts.
