Skydivers Landing in a Swimming Pool? Now That’s Great Swim Club Marketing

Talk about a great way to draw attention to your sports club — or in this case, swim club. Look what eSoft Planner client Chartwell Swim Club in South Jersey did this summer. They had skydivers land in their pool!

First, they cleared the idea with their local police chief and government agencies. They even got approval from the FAA. Just in case, they arranged for an emergency medical team to be on-site. And then, their members watched as skydivers jumped from 5,000 feet and landed in the pool on Sunday, July 27th, which they dubbed “Daredevil Sunday.”

I love the idea. I’m referring to it as a marketing tactic because it’s such a great way to get the attention of prospective members. However, I’m sure it was devised as part of an already great summer events lineup for their members.

Congrats to Chartwell Swim Club on celebrating their 40th year this summer. Their club features six pools, two 20-foot slides, a diving well and a splash park, as well as sports fields (softball, tennis, basketball, volleyball, horseshoes and shuffleboard). They’re one of my largest clients — located on 10 landscaped acres. If you’re in South Jersey, check them out.

If you want to see how eSoft Planner helps Chartwell manage everything from membership sales to concession stand inventory, submit a demo request. For more ideas and advice on marketing at your sports facility or swim club, book a consultation with our experts.