Choosing the right software for your sports facility can be one of the most important factors in how successfully your business operates. In the sports facility industry, it is common to offer numerous rentable areas, along with a variety of lessons, camps, leagues, and more. Having such a large offering is the best way to maximize your profit, but can make coordination of the facility and staff an overwhelming and time consuming job. This is where software comes into play.
Software should be more than just an organizing tool; it should be dynamic and actively affect the way you do business. When selecting a software, first you need to know your business inside and out. What is it that you want the software to do for you? Below, I have listed some key elements that I believe every sports facility needs to look for in a software. This should serve as a good jumping-off point in your search for the software that is best for your business.
The ability for clients to manage their accounts 24/7
This element is crucial in helping you to improve customer service and reduce administrative costs. Allowing clients to access your schedules and sign up for lessons, leagues, and rentals at any time of the day from the comfort of their home is a convenience that will benefit both your client and your business. Using a software that allows clients to schedule and pay for their services or rentals online will also cut back on administrative costs by lowering the number of staff you need on site.
The ability to capture marketing data
Software should be able to help you track critical marketing information during the registration process. You want your software to inquire about and record areas of interests of clients. It should also track how the client heard about your facility. These two pieces of information are valuable in helping you understand which of your marketing campaigns are effective and what your client base is looking for in your facility.
The ability to improve communication with your clients
Good communication is the key to a happy customer. Software should assist you in staying in contact with your clients. Whether it is a quick email to an individual, or an alert to your entire client base, being able to instantly communicate with your clients will improve the quality of customer service you provide.
The opportunity to market
Marketing does not stop once you get a client in the door. Customer touch-points are an essential part of marketing your sports facility business. Look for a software that allows you to keep in front of your clients with features like login and dashboard messages. You can utilize these touch-points to notify clients of specials that you are offering or upcoming events at your facility.
If you would like to consult with Mike Meszaros about how to maximize profit in your sports facility, please call (513) 791-4940.